台灣主要報紙政治漫畫之分析：以2004年立委選舉期間為例

The Analysis of Political Comics in Taiwan's Major Newspapers: A Case of the 2004 Legislative Election

鈕則勳(Tse-Hsun Niu) ； 莊伯仲(Po-Chung Chuang)

《選舉評論》 8期 (2010/06) Pp. 19-46

https://doi.org/10.30075/TJER.201006.0002

摘要

Based on the functional theory of political campaign discourse, this research attempts to explore the format and content of Taiwan's political comics. A systematic content analysis is designed to examine the message strategies of political comics during the period of the 2004 Legislative Election campaign. A total of 180 samples from 3 leading newspapers: the China Times, the United Daily, and the Liberty Times are analyzed.
In sum, the findings demonstrate the three dailies differ regarding the use of negativity in political comic discourse to attack the ruling and opponent parties, which are highly reflective of perspective stands in political arena. Despite similar in the formats, political stands may play a striking role in the practice of the contents of indigenous political comics.

關鍵字

政治漫畫 ； 政治傳播 ； 競選傳播 ； 競選論述功能論

並列摘要

Based on the functional theory of political campaign discourse, this research attempts to explore the format and content of Taiwan's political comics. A systematic content analysis is designed to examine the message strategies of political comics during the period of the 2004 Legislative Election campaign. A total of 180 samples from 3 leading newspapers: the China Times, the United Daily, and the Liberty Times are analyzed.
In sum, the findings demonstrate the three dailies differ regarding the use of negativity in political comic discourse to attack the ruling and opponent parties, which are highly reflective of perspective stands in political arena. Despite similar in the formats, political stands may play a striking role in the practice of the contents of indigenous political comics.

並列關鍵字

political comics ； political communication ； election campaign communication ； functional theory of political campaign discourse

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