In the recent two decades, parents, students and teachers of junior- high-schools have a common sense that students are learning more and more Chinese rhetorical devices. However, there is no reliable information on the change in rhetoric teaching in junior-highs. Therefore, the researcher decided to analyze the rhetoric teaching content of Taiwan junior-high Chinese textbooks to understand the change of rhetoric teaching. A total number of 66 junior-high Chinese textbooks based on 7 official curriculum standards/ guidelines, published from 1968 to 2008, were analyzed. The result confirmed the general impression that there was a trend showing quantitative increase and qualitative change in rhetoric teaching content in junior-high textbooks. Compared to their parents, today junior-high students learn many more rhetorical devices, but less rhetoric on wording and sentence-making from their textbooks. The researcher suggested that empirical studies should be conducted to provide a solid knowledge base for rhetoric teaching and learning.