家具展示空間設計意象符合度評估之研究

二十一世紀是追求精神生活的世紀，人類對於生活中的美感追求與品味的提升之要求與日俱增；商業空間的展示設計與空間意象也漸漸受重視，美感與品味的呈現、創意的訴求也成為商業空間設計加值與永續經營的核心概念，家具展示空間也越來越重視空間設計意象的情境設計與展現，本研究之目的是在探究設計者與觀賞者間對於家具展示空間的空間設計意象之符合度。本研究分為設計佈置、形容詞選取及語意分析法實驗進行等三步驟來進行，研究受試者分為設計組與評估組兩組，首先在設計佈置階段，由設計組的45位同學分成六組進行空間意象構思與佈置，研究進行場域是以台南縣永康市中正路688號「家富美精品家具公司」之1-6樓家具賣場為研究實際佈置之場景，設計佈置時間共計三個月。其次是形容詞選取階段，由觀賞者（評估組）台南科技大學室內設計系41位選修家具設計課的同學到「家富美精品家具公司」實地參觀後，請同學們將現場參觀後之家具展示展示空間感覺以形容詞描述出來，共得53個形容詞，經由評估組41位同學投票統計後取得票數最高的12個空間意象形容詞。最後以語意分析法來進行研究，研究設計是從「家富美精品家具公司」之1-6樓家具展示場中拍攝重點佈置之場景共28幅做為本研究之實驗樣本，結合上述所選取之兩個相對的形容詞12對「量尺」，評估組的39名學生為受試者，來進行家具展示空間設計意象符合度之評估。經由分析後，得知展場設計者想要給人的感覺是華麗、古典、浪漫、優雅、溫馨、現代及前衛等感覺。觀賞者對於展場空間設計之評估，經由語意分析法及問卷統計分析的結果，共有三個主要的因子，第1因子是獨特華麗的感覺，第2因子是都市現代的感覺，第3因子是浪漫活潑的感覺，對應設計者自身的設計概念發現展場空間設計給人的感覺與設計者想要傳達的意象很相近。而對應樓層給人的感覺發現四樓在進行設計時雖然只有一處天花板的規劃設計，但是給人的感覺卻最為強烈，也因而評估後的第1因子是獨特華麗的感覺。

關鍵字

家具展示；空間設計；意象符合度；評估

並列摘要

21 century is the era people going for spiritual life. People have more requests for aesthetics and taste in life. The exhibition designs of business space and interior image have been emphasized more and more. The presences of aesthetics and taste and creativity have become the core concept of business space design add-on and sustainable management. It has been emphasized more on image design and presence of interior design for furniture exhibition space. The purpose of this study is to research the interior design image conformity for furniture exhibition space between designer and audience. This study includes three stages which are design layout, adjective selection and semantic analysis experiment. Ths study subjects divided into two groups which are design team and evaluation team.45 design team students separated into 6 groups and started to arrange and decorate furniture exhibition space. At first, at the design layout stage, the study space is located at a real furniture sales space, the 1~6 floors of ”Gal-Fu-Me furniture” at No. 688, Chung Chang Rd., Yungkang, Tainan. The time for design layout is three months. Secondly, at the adjective selection stage, 41 TUT interior design students who are viewers evaluation team, attend the furniture design class, visit the designed site and provide some adjectives according to their feeling. There are 53 adjectives acquired and 12 interior image adjectives are selected by the 41 students' vote. Finally, method of Semantic Differential is employed to analyze the result. The experiment samples are from 28 pictures which are taken from the important design layout of the exhibition space. The samples are combined with the selected 12 pairs of ”ruler” which are two opposite adjectives. The experiment subjects are 39 evaluation team students who perform the evaluation to design image conformity of furniture exhibition space. After analysis, some image terms introduced by exhibition designer include luxury, classical, romantic, elegant, warm, modem and advent-grade. The evaluation results of exhibition design through method of Semantic Differential and statistics by experiment subjects obtain three main factors. The first factor is unique with luxury. The second factor is urban with modern. The third factor is romantic with vivid. The analysis results are found that the concept intend to deliver by designer compared to the feeling by audient is similar. In the all designs, the design of fifth floor gives the strongest feeling even the decoration is only on ceiling and the evaluation result is the first factor ”unique with luxury”.