原住民部落產業觀光指標建構研究

本研究旨在建構原住民部落觀光產業發展指標，並透過層級分析法以業者代表、部落原住民居民、學術界以及政府單位為受訪對象，發放問卷時間為2014年1月15日至2014年2月15日，透過郵寄問卷輔以電話再次進行調查，以確保問卷的信度。業者代表、部落原住民居民、學術界以及政府單位各發放5份問卷，共計20份，回收20份問卷，回收率100%。採用內容分析法作為探討原住民部落觀光產業發展指標的依據，將原住民部落觀光產業發展相關的概念經過篩選，分為五個構面。經由專家問卷進行調查，整理受訪者的看法及意見，歸納出原住民部落觀光產業發展指標架構，其內容為:環境教育、經濟發展、社會文化、核心資源與經營管理五大類指標群、20項相關指標項目。針對具觀光產業有相關經驗與相關領域專長之專家進行問卷調查，透過層級分析程式法(AHP)計算出各指標的權重與重要性排序，獲得下列結論：「經濟發展」構面排序第一；「經營管理」構面排序第二；「環境教育」構面排序第三；「社會文化」構面排序第四；「核心資源」構面排序第五。因此可看出「經濟發展」與「經營管理」構面在部落觀光產業整體經營中佔有絕對的重要性。

關鍵字

尖石鄉；部落觀光；層級分析法

並列摘要

This study takes the tourism industry operators, and indigenous pepole who live in Jianshi Township, academy, and government officers, had released 5 questionnaires for each, and collected 20 questionnaires in total, which is 100% collected. This study utilizes literature analysis as a basis for identifying the indigenous tribe tourism industry indicators. Through filtering and streamlining concepts related to food education, it is divided up into 20 layers, which are structured between 5 dimensions. Through research and in-depth surveys conducted by experts, the results of the survey will be classified, integrated and summarized to create the index structure of the development indicators for the indigenous tribe tourism industry, which includes Environmental Education, Economic Development, Sociocultural Environment, Core Resource and Operational Management which make up the 5 categories of indicators within 20 related concepts. Using AHP method to calculate the weight for each indicator, the priority as follows economic development, Operational, Sociocultural Environment and Core Resource. Hence ＂Economic development＂ and ＂Management＂ are important in the indigenous tribe tourism industry. This research and development framework has established indicators, which can be used as reference for further related concepts, and also can be used as a reference for the evaluation of related studies.