理想休閒、觀光及餐旅相關科系評選之研究

近年來國內休閒、觀光與餐旅相關科系眾多，競爭日趨激烈。如何在這麼多競爭者中脫穎而出？是各大專院校當前的重要課題。由於相關文獻鮮少以「休閒、觀光與餐旅相關科系」進行排行研究，且從有意升學但尚未考試之高職生的觀點爲基礎作研究者亦相當少見，可見探討高職生對科系選擇及評估指標的看法有其重要性及貢獻性。因此本研究以中區高職生爲訪問調查對象，結合模糊理論與多屬性決策法，使用軟性計算方式，針對中區技專校院休閒、觀光與餐旅相關科系進行評選與排行之實證分析與研究。結果顯示，評估指標重要性前三名依序爲學雜費、地點與交通、入學標準；最受歡迎之校系前三名依序爲B科技大學休閒事業經營系、A科技大學休閒產業管理系及C科技大學休閒事業管理系。在實務上，這些結論可供學生重視的指標及學校排序的資訊，作爲學校招生策略及科系定位之參考；亦可供學生及家長選填志願之參考。在學術上，則提供一具理論基礎之科學方法，建立一套系統化之校系評選模式。

關鍵字

大專院校排行；評估指標；模糊多屬性決策法

並列摘要

With the rapid increasing of tourism and leisure-related departments in Taiwan, competition has become fiercer in recent years. How to win in so many competitors? It is an important issue for all colleges in the current. The ranking researches of ”leisure and tourism-related departments of colleges” is seldom in the literature, and meanwhile, with the students of senior vocational school, who are willing to further studies but has not yet examined, as the research object is more rare. Thus, in this paper, we investigated the students of senior vocational school in central Taiwan, and at the same time, combined fuzzy theory with multi-attribute decision-making methods as well as employed soft computing approach to evaluate the performance and ranking of the leisure and tourism-related departments of colleges in central Taiwan. The results showed that the top three of importance of evaluation indicators in sequence is ”tuition and fees”, ”location and transportation” and ”admission standards”, respectively. The top three of the most popular schools in sequence is ”B” University of Technology, ”A” University of Technology and ”C” University of Technology, respectively. In practice, these conclusions can provide the information about the preferences of evaluation indicators and schools for students. It can be used as the reference of school enrollment strategy and the positioning of department as well as the students and their parents can also employ it to select departments. In the academic, this paper provides a theoretical basis of the scientific method.