民間廠商參與學校游泳池OT案考量因素之研究

本研究的目的在建立民間廠商參與學校游泳池OT案考量因素之層級架構，同時分析不同因素構面與指標細項之權重，以供有游泳池學校未來委外作業規劃之參考。在研究方法上係採文獻回顧、訪談及焦點團體座談以建立民間廠商參與學校游泳池OT案考量因素之層級架構；另透過郵寄問卷調查曾參與學校游泳池OT案的民間廠商對各項因素構面與指標的看法。經由訪談及焦點團體座談後繪出考量因素之層級架構，透過層級分析法評定不同因素構面與指標細項之權重後發現，民間廠商評定6項因素構面的重要性序位依序爲市場條件、營運內容吸引力、契約條款、大環境、委外行政措施、基本設施；24個指標細項又以潛在消費市場、收益性、交通便利、市場競爭程度和公平合理的契約內容權重值最高。本研究發現市場條件是民間廠商最重視的因素構面，也就是要能擁有廣大的消費群，並且地點適當，才能吸引民間廠商的目光。而市場條件不佳的游泳池如欲委託民間廠商經營，就必須從營運內容吸引力或者契約條款著手，以提高投資誘因。

關鍵字

游泳池；委外經營；考量因素；層級分析法

並列摘要

The purpose of this study was to construct a layer frame related to the factors affecting upon the private enterprise when engaging outsourcing business in school swimming pools. Furthermore, this study calculated the weights of each factor in order to provide schools making reference for outsourcing management. Literature review, interview with experts, and focus groups were adopted to identify the layers of affecting factors. Through questionnaire survey answered by private enterprise representatives, this study gained the opinions for each factor. Relative weights of the criteria were investigated through the use of Analytic Hierarchy Process. This study found that the market conditions received the highest rank in the objective level, followed were attraction of operation content, contract content, whole environment, administration of outsourcing, and basic facilities. As for the attribute level, the latent consumer market scored the highest, then were profitability, convenient communication, market competition degree, and equity and justice contract. This study found that the market conditions was the most important factor for private enterprise. That is, school swimming pool must own a lot of customers, locate on appropriate site then be able to attract private enterprise. Some school swimming pools which is bad in market conditions must highlight the attraction of operation content and contract content in order to raise the incentive for investment.