宜蘭烏石漁港賞鯨豚之休閒體驗模式

Recreational Experience of Whale-Watching Tour in Yilan Wushih Fishing Harbor

趙嘉裕(Chia-Yu Chao) ； 黃任閔(Jen-Min Huang) ； 呂謙(Chien Lu)

《休閒產業管理學刊》 6卷1期 (2013/03) Pp. 51-69

https://doi.org/10.6213/JLRIM.2013.6(1)3

摘要

本研究探討賞鯨豚休閒體驗為目的，再加以建構賞鯨豚休閒體驗模式。研究方法主要運用因素分析與結構方程模式，進行賞鯨豚休閒體驗之適配度與變數間的線性關係分析。研究結果顯示模式經過修正，聯結3項相關之後的數據顯示支持賞鯨豚休閒體驗模式的建構。建議外澳車站與烏石港均設置交通接駁車，疏散人潮與鼓勵搭乘大眾交通系統。建議宜蘭縣政府不斷對外宣導烏石港休閒漁船賞鯨豚的體驗價值，與外澳沙灘衝浪與跟飛行傘活動的異業結合，體驗賞鯨豚之外也體驗其他休閒活動。

關鍵字

賞鯨豚 ； 休閒漁港 ； 登船遊覽 ； 休閒體驗

並列摘要

The purpose of this study was to explore the recreational experience of whale watching tour, and built the recreational experience of whale watching tour model. The research methodologies were applied the factor analysis and structure equation modeling to test the fits and linear relationships of the model. The results indicated that the model was fixed, and the parameters in the recreational experience of whale watching tour model were supported and built after the three correlations were connected. The conclusions showed the recreational experience of whale watching tour model was built, and there were significant linear relationships among the variants. The recommendations are that the Yilan county government can promote the recreational experience of Wushi Fishing Harbor whale watching tour, the admission combo can be the strategic alliance from the different business and activities such as the surfing and paragliding in Wai'ao beaches, the people can enjoy the whale watching tour as well as other activities experiences.

並列關鍵字

whale watching ； recreational harbor ； boat touring ； recreational experience

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