賦權與觀光衝擊對觀光發展的支持之影響

本文旨在建構並驗證「賦權、觀光衝擊與觀光發展的支持之關係模型」，進而了解居民之賦權、觀光衝擊與觀光發展的支持三者間之關係。研究對象以雲林縣北港鎮居民進行問卷調查，共獲得423份有效問卷。經文獻回顧相關整理後以結構方程模型進行分析，實證結果顯示，賦權正向且顯著的影響觀光衝擊，觀光衝擊正向且顯著的影響觀光發展的支持，且觀光衝擊在模型中完全中介成立，依據前述之調查結果，本文提出實務管理意涵與未來研究方向之建議。

關鍵字

賦權；觀光衝擊；觀光發展的支持；結構方程模式

並列摘要

This article aims to construct and validate a model of the relationship between empowerment, tourism impact, and support for tourism development, in order to understand the relationship between residents' empowerment, tourism impact, and support for tourism development. The research subjects were residents of Beigang Town, Yunlin County, and a total of 423 valid questionnaires were obtained. After literature review and relevant organization, a structural equation model was used for analysis. The empirical results showed that empowerment had a positive and significant impact on tourism shock, and tourism shock had a positive and significant impact on the support of tourism development. Moreover, tourism shock was completely mediated in the model. Based on the aforementioned survey results, this article proposes practical management implications and suggestions for future research directions.

並列關鍵字

Empowerment ； Tourism impacts ； Support for tourism development ； Structural equation modeling

參考文獻

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