- 期刊
- OpenAccess
Consumer Buying Behavior on the Athletic Footwear: A Cross-National Comparative Analysis
並列摘要
Adolescents are target customers buying sport footwear and are usually considered consumers who like to switch brands, are likely to accept new products and information, and have higher exploratory buying tendency. The purpose of this study was to examine the relationship of the exploratory buying behavior tendency (EBBT) and Sports Information Acquisition for athletic footwear across USA and Other international adolescents. In cross-sectional analyses, hierarchical multiple regressions indicated that EBBT positively predicted adolescent Information Acquisition. Possible mechanisms of this relation, limitations, and practical implications are discussed.
延伸閱讀
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