Modeling Perceived Constraints to Attend Super Basketball League in Taiwan

Chen-Yueh Chen

《Asian Sports Management Review》 8期 (2014/08) Pp. 61-68

並列摘要

This study investigated the perceived constraints to attend Super Basketball League in Taiwan. This research involves three separate studies. Study I generates items; Study II reveals the tentative factor structure using exploratory factor analysis (EFA); Study III cross validates the factor structure derived from Study II using confirmatory factor analysis (CFA). The perceived constraints include lack of competitiveness, the bad perceived image of the players, lack of interest, financial concern, lack of accessibility, lack of sufficient marketing, lack of team identification, and time constraint. Among the 8 constraints, lack of competitiveness, the bad perceived image of the players, and lack of sufficient marketing are unique to the Taiwanese spectator sporting events.

並列關鍵字

spectator sport ； attendance ； constraints ； professional sport ； Super Basketball League