Development of Sports and Recreation Promotion Model for Provincial Administration in Thailand

Phuchong RUNG-IN ； Issadee KUTINTARA ； Somchai PRASERTSIRIPHAN

《Asian Sports Management Review》 11期 (2016/08) Pp. 21-39

摘要

Background: Sports and Recreation Development Model for Provincial Administration in Thailand is the policy of Thailand according to the National Sports Development Plan No. 5 (B.E. 2555-2559). The Sports Authority of Thailand has operated according to the decentralization policy of transferring sports and recreation work to various provinces around the country in order to promote sports and recreation. Due to the fact that establishment and work operation of the sports and recreation is quite new compared to others, sports and recreation development model would therefore bring in unity and efficiency to sports administration and enhance decentralization of power among local sports authorities to achieve all 6 objectives set forth including 1. Development of basic sports 2.Sports development for mass communication 3.Sports development for excellence 4.Sports development for occupation 5.Sports science and technology development 6. Development of sports management. Purpose: To develop a Sports and Recreation Development Model for Provincial Administration in Thailand. Methodology: This is mixed research between quantitative research and qualitative research which the researcher has collected the information from literature review and survey for collecting the data in Sports and Recreation Development Model for Provincial Administration in Thailand which uses multistage Random Sampling in 4 regions of 352 people. Sample groups are then divided into 3 groups for mean and standard deviation analysis for the Phrase I. These sample groups are (1) 16 provincial administrative organization executives, (2) 16 heads of sports and recreation work, (3) 320 people who are the users of service. Phase II is the development of sports and recreation promotion by Focus Group Discussion. 9 experts are invited for verifying the proposed Sports and Recreation Development Model for Provincial Administration in Thailand in terms of validity, reliability, and generalization. Result: For developing basic sports, it is proposed to have volunteer teachers on sports development of the province. For mass sport development, well-trained staff and good quality equipment are needed more. For sport excellence, there should be continuous sports competition in every level. As for sports development for occupation, the provincial sports should be more professional oriented. As for sports science and technology development, there should be sports science center in the province in order to develop athletes and service users. Regarding sports administration, the sports and recreation promotion work should be separated into (1) sports and (2) recreation division structure. The highest executive level is the head of the provincial administrative organization supported by sports and recreation committee. The committee shall represent Sports Authority of Thailand, Ministry of Tourism and Sports, Ministry of Public Health, Ministry of Interior Affair, provincial sports clubs, and local community and be appointed by the chairman. The head of the sports and recreation promotion department will be a part of committee as secretary for housekeeping and calling for meetings. As for the work operational structure, it should consist of sports and recreation promotion department and the general managing department. Discussion: To achieve the maximum level of outcomes from the model, qualification of staff for each position should be strategically and clearly specified. Should there be no such job specification, redundancy of qualified personnel might occur. Comparative study of sport and recreation promotion departments that use and use not of the model should also be conducted a more comprehensive development of the model.

關鍵字

Sports and Recreation ； Development Model ； Provincial Sport and Recreation Administration