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並列摘要


The purpose of this study is to explore a scale of business ethical dimensions in Iran. It reviews the extant business ethics literature on Iran, collects data on ethical conduct from an Iranian company, and analyzes the data to examine emerging trends. Factor analysis and multi dimensional scaling are applied to an established survey instrument after reliability is confirmed. The present research brings out the importance of business ethics dimensions in the continuity of interactions with customers and their trust. Generally, our results indicate information and a contract norm is the most relevant item in business ethics scales. Such a result is particularly useful for companies since in the near future it is the conclusive factor for the success or failure of any given business. Therefore, business manages have to specially emphasize the issues relating to information and the clarity of contracts. Moreover, we suggest business managers to consider the content of price and distribution norms. Our findings stress the importance of this factor from the standpoint of customers. This research used the convenient samples of managers and employee to develop its scale. These samples are acceptable for exploratory studies. Nevertheless, the results may not be generalizable to general business environments. As a result, a random sampling method of managers and employees has to make business ethics scale more useful and generalizable.

並列關鍵字

Business ethics Iran norms scale development

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