診斷農業經營組織創新及其應用

The Diagnosis and Application of Innovations for Agricultural Organizations

黃萬傳(Wan-Tran Huang) ； 徐雅萱(Ya-Hsuan Hsu)

《生物產業科技管理叢刊》 2卷1期 (2010/07) Pp. 69-89

https://doi.org/10.6170/2010.2(1).03

摘要

台灣農業因為商業化、全球化及資訊化的發展，農業經營已經面臨諸多挑戰，加上國內農業環境受困於自然災害與產銷制度的慣性，更引發產銷調適等問題。在如此艱困的環境下，台灣農業經營組織唯有透過創新經營，將資源有效率且全面的整合運用分配，方能永續生存及發展。黃萬傳（2008）在「農業創新經營組織類型與發展研究」中，透過「生產技術」、「行銷」、「組織變革」、「文化創意」面向萃取並歸納15項農業經營創新因素，以國內創新經營農業組織之屬性建構其模式。準此，本研究利用2008年研究結果所歸納之關鍵成功因素為基礎，透過目前已有成效之創新農業組織評估權重，依業態特性給予不同之量化指標，建構農企業創新經營之診斷指標，並進行農企業診斷瞭解創新經營之類型及其潛在效益，編撰「農企業診斷說明書」，並利用個案進行診斷，期能藉此推廣創新元素並複製其成功之經營模式。農企業的診斷就好比人需要定期做健康檢查，更可及早發現企業危機。然國內針對農業經營組織之創新能力診斷研究未有全面之研究結果，故本研究將企業診斷的方法融入創新評量項目為農企業診斷，即可透析農企業是否具有創新能力，更可瞭解農企業的競爭優勢。透過診斷作業，可協助農企業清楚瞭解其環境分析及經營策略；更可客觀評估優勢與弱點、發掘問題與原因。同時，經由診斷可推動後續之體質強化工作，帶給農企業一個嶄新面貌、再創新局勢的機會。

關鍵字

特定創新方法 ； 農業創新 ； 行銷 ； 農業組織

並列摘要

Taiwan's main in terms of agricultural sector dilemma is that farmers and agriculture and t he international competitiveness of agricultural products are weak, including land and labor costs. Due to lack of profits caused by aging of the population of young adults don't want in agriculture; capital is not easy to introduce a lack of willingness of the business cycle of hardship. Therefore, how to face the problem of insufficient international competitiveness? Settlement of the Taiwan's agricultural dilemma is wrong with the agricultural subsidy policy reasons, so that the use of agricultural land to achieve economies of scale, this paper may solve those problems. Thus, the cost structure inherent adverse circumstances in accordance with Maikebote competition theory. Through the organization, marketing, production technology, a combination of factors such as cultural factors and innovation to take ”focus-oriented” and ”differentiation” strategy is to build a Diagnosis of agricultural enterprises; innovative business indicators, agricultural enterprises, innovative business diagnostic are also to understand the types and potential benefits. In the cause of promoting and replicating their innovative element in the success of business model is the purposes of this paper. An empirical case of experiments demonstrates that the hybrid Innovation model can be used to consulting the production and management on agricultural improvement problems in real cases. This paper can also propose a design to improve the criteria gaps for achieving the aspired/desired levels of agricultural consulting structure, dissemination of innovative elements and replicate its success of the business model, when creating agricultural production and management development consulting and improvement.

並列關鍵字

Novel Innovation Method ； Agricultural Innovation ； Marketing ； Agricultural Organization