行銷管理教科書排序評鑑方法與系統

近年來隨著資訊科技蓬勃發展網際網路普及化，電腦化的時代已經在穩定中發展，幾乎人人手中都握有相關性產品，也更以多元化的方式提供給需求者查詢需要的資訊，尤其在專業領域上必須要隨時更新知識。而知識與研究成果發展變動為重要的環節，往往會收錄記載於教科書供需求者參考，對行銷管理有興趣進修的需求者來說選擇好的工具書是必要也是重要的。教科書排序評鑑方法與系統，排序評鑑方法與資訊系統的功能設計更加完善精確，以有效提供行銷管理相關人員、學生、教師與圖書館管理人員在篩選和選購行銷管理書籍時的電腦輔助計量決策與推薦工具之軟體應用。

關鍵字

電腦輔助文獻計量；行銷管理；書籍評鑑；引用；排序

並列摘要

Nowadays, prosperity of Information Technology and Internet has been developing stably in the timeframe of computerization era. Series of products are hold by people in order to provide diverse information to them. Those information are especially given to the professional field which is updated with new knowledge. Moreover, knowledge and research results are the main focus of developing change which is always recorded in the textbooks for people who need them to reference. However, it is necessary and important for the people who are interested in marketing management to choose a good tool book. The evaluation methods of textbooks and systems can make the design function of evaluation methods and information system more accurately. By doing so, this can offer the method and computer aided tool to teachers, students and library staffs for selecting and purchasing marketing management textbooks.