- 期刊
- OpenAccess
消費者行為在台茂家庭娛樂中心與京華城之比較研究
The Comparison of Consumer Behavior between TaiMall and CPCity Living Mall
並列摘要
In Taiwan, the establishment of shopping malls can be regarded as a kind of innovative consumer service. Therefore, this study aims to realize the relationship between consumer characteristics and consumer behaviors in TaiMall and CPCity Living Mall and compare them. The empirical findings indicated that there are different consumer characteristics, lifestyle, and consumer behaviors between the two shopping malls. And the variables of demography and lifestyles affect consumer behaviors.
延伸閱讀
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- 陳志嘉（2005）。不同區位大型購物中心之消費者行為比較研究—以台茂家庭娛樂中心與京華城為例〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.00394
- 黃州瑞（2009）。消費者個人特質與生活型態類型對商店屬性重視程度之研究-以台北市電腦資訊通路賣場為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2009.00029
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