This research expounds the evolutionary and developmental process of marketing theories applied to political campaign in Taiwan, probes into the application of marketing theories in the process of political campaign, puts forward a mode of electoral marketing to annotate the flow chart for the planning of overall electoral marketing, and manifests the attributes and features of electoral marketing so that it may be applied to practice. This research also employs an individual case to conduct a positivistic analysis on the mode in question, and helps candidates or political parties to effectively apply marketing theories to political campaign, the achievements of this research ought to be of applicative value for this purpose.