台北市溫水游泳池游泳運動愛好者之參與動機、消費認知之研究

The Research of Wen Water Swimming Pool in Taipei City Swimming Fancier Participates the Motive and Consumes the Cognition

謝榮豐(Shieh-Rong Fong) ； 鄭易昇(Cheng-I Sheng) ； 曾學碩(Tseng-Hsueh Shuo)

《台灣水域運動學報》 創刊號 (2008/07) Pp. 19-34

https://doi.org/10.29757/JAS.200807.0002

摘要

本研究主旨在於探討：不同背景因素變項的游泳運動愛好者參與動機、消費行爲認知現況；研究游泳愛好者參與游泳的目的、身體狀況、價值觀、教育程度、收入及消費能力。研究對象爲台北地區游泳運動愛好者。以問卷調查進行研究，共發放400份問卷，回收問卷爲364份。所得資料以獨立樣本t檢定、單因子變異數分析與雪費法差距考驗後事後作統計分析與討論，其結果如下：
一、根據研究結果顯示，參與游泳運動的年齡層集中在40歲以下，以學生居多，每次參與游泳運動時間爲1-2小時的人佔最多。
二、基本資料在整體回收有效問卷中顯示，參與游泳運動的男性比女性參與程度較高，年齡以20（含）以下佔最多數，職業以學生居多，婚姻狀況以未婚居多，教育程度以大學佔最多。
三、服務品質顯示，受訪者之性別、年齡、婚姻、教育程度、職業、每月平均收入與參與游泳運動時間等七項皆有顯著性差異。
四、每次參與游泳運動一小時以下的參與者認知，高於每次參與二小時以上的參與者，職業爲工商業的游泳運動參與者爲最高，其職業收入高的對泳池消費認知就會較高。
本研究除了針對研究所得結果加以討論外，並對研究結果之應用及未來後續研究之方向，提出具體的建議，以提供從事游泳運動相關研究與未來研究發展之參考。

關鍵字

參與動機 ； 消費認知 ； 運動愛好者

並列摘要

The main purpose of this research is to discuss the followings:
1. Under different background factors, the motives for the participation of swim lovers and the present cognitive behavior of consumption.
2. To study swim lovers' goal in participating, body condition, values, level of education, income and the consumption ability.
The object of study is the swim lovers in the region of Taipei. The research is carried out through questionnaire. Out of four hundred questionnaires handed out, three hundred and sixty-four is retrieved.
Gain the data with The independent sample t examination. The single factor variation counts the analysis Show fee method After the margin test The after the event makes to statistics analysis and discusses, the findings are as followed:
1. According to the research findings, swimmers are mostly students from the age group of under-forties. The majority of swim lovers swim one to two hours each time.
2. It shows overall in the valid retrieved questionnaires, the male gender tends to be more involved in swimming than the female. The participant of swimming is mostly unmarried university students under the age of twenty (including twenty).
3. According to the quality of service, there're notable differences among the interviewees' gende, age, marital status, level of education, occupation, the average income per month and the time spent on swimming.
4. People, who swim less than an hour have better understanding of the consumption of swim pools than the people who swim over two hours. People in the industry and commerce field have the best understanding of swimming pool consumptions. From the research, we found that the higher the income the greater the swimming pool understanding.
Besides discussing the research findings, we have suggested some application of the findings and the direction of further follow-up researches as references for further researches.

並列關鍵字

Participate the motive ； Consume the cognition ； Exercise fancier