運動觀光冒險遊憩行為與幸福感之研究－以日月潭國際萬人泳渡為例

本研究主要目的有二：一、探討運動觀光參與者在冒險遊憩行為和幸福感的差異情形；二、探討運動觀光參與者在冒險遊憩行為和幸福感之相關性。研究對象為「日月潭國際萬人泳渡嘉年華」的230名運動觀光客。本研究根據Robinson（1992）冒險遊憩模式為基礎建構研究變項，以冒險遊憩行為和幸福感量表為研究工具。研究結果發現：1.運動觀光參與者背景變項在冒險遊憩行為和幸福感有差異存在。2.運動觀光冒險遊憩行為與幸福感有正向相關性存在。本研究根據結果與發現提出研究結果的應用，並對後續的研究提出若干建議，希冀能提供給各縣市政府部門、民間組織和學術研究等相關單位，在未來籌辦各類型運動觀光活動之參考依據。

關鍵字

參與動機；冒險體驗；參與評估；正面感受

並列摘要

The objectives of this study were: 1. to analyze the differences between Adventure Recreation Behavior and Well-being of Sport Tourists; 2. to explore the relations between Adventure Recreation Behavior and Well-being in Sport Tourists. The subjects were 230 cyclists selected from Sun Moon Lake International Swimming Carnival. In this study, according to Robinson (1992) model based on adventure recreation, the subjects were administered ＂Adventure Recreation Behavior Inventory＂ and ＂Well-being Inventory＂. The collected data were analyzed by descriptive statistics, t-test (independent), one-way ANOVA (independent) and Pearson product-moment correlation. The findings were as follows: 1. There were differences on adventure recreation behavior and well-being of demographic variable of sport tourists. 2. There is positive correlation between adventure recreation behavior and well-being on sport tourists. Based on the results and findings of this study, some applications and further research suggestions were offered.