In the Neamţ County, tourism is an important component of local economy. This area is well known for its natural attractions, historical and cultural heritage. The leisure facilities, besides local traditions, well promoted through tourism marketing activities, can lead to the increase in the number of national and foreign tourists, with positive effects for the local population directly or indirectly implied in tourism activities. In this paper, we make an analysis of tourist traffic in the resort spa Durău, situated in the Neamţ County, by calculating the most representative tourism indicators: daily average number of tourists, the number of overnight stays, average length of stay, tourist traffic density and capacity utilization coefficient of accommodation, and other indicators. The results indicate the high region tourism potential.