休閒運動參與動機、體驗滿意度和重遊意願之研究－以高雄市大魯閭草衙道為例

Research on Participation Motivation, Experience Satisfaction and Revisit Intention of Leisure Sports-- Take Kushiro Road, Taroko Gorge, Kaohsiung City as Example

許宏哲(Hsu, Hung-Che)

《運動健康休閒學報》 9期 (2018/06) Pp. 72-80

摘要

本研究目的旨在研究探討高雄市大魯閣草衙道遊客休閒運動參與動機、體驗滿意度和重遊意願之間的關係。研究方法採用問卷調查法進行，內容以「休閒運動參與動機」、「體驗滿意度」、「重遊意願」三個部分。於2017年07月08日至2017年09月30日以高雄市大魯閣草衙道之遊客為調查對象，共計發放400份問卷，有效問卷283份，研究結果顯示遊客的休閒運動參與動機、體驗滿意度和重遊意願之間具有顯著相關性。

關鍵字

高雄市大魯閣草衙道 ； 休閒運動參與動機 ； 體驗滿意度 ； 重遊意願

並列摘要

The purpose of this study was to investigate the relationship between motivation, experience satisfaction and revisit intention of tourists in Kushiro Road, Taroko Gorge, Kaohsiung City. The research method was conducted using questionnaires. The content was divided into three parts: ＂motivation for participation in leisure sports＂, ＂degree of satisfaction for experience＂ and ＂willingness to return to the will＂. From July 8, 2017 to September 30, 2017, visitors from Caoxidao Road, Daluge, Kaohsiung City were surveyed and a total of 400 questionnaires were sent out, 283 valid questionnaires. The results of the study showed that tourists’ recreational sports participated in the motives, There is a significant correlation between experience satisfaction and revisit willingness.

並列關鍵字

Kushiro Road ； Taroko Gorge ； Kaohsiung City ； Participation Motivation ； Experience Satisfaction ； Revisit Intention