探討新冠疫情對於特定輿情之影響－以快篩試劑為例

本研究於110年1月1日至12月31日新聞輿情資料庫平台進行各類新聞統計，輿情則數以藥品居冠占75.41％，醫療器材及化粧品（醫粧）部分則占3.21％，其中針對新冠試劑的議題約占三分之一。另，利用國內每周新冠肺炎新增確診人數、防疫政策與快篩試劑輿情則數的時序分析，5月中（第19週）每日確診人數出現大幅攀升，5月19日宣布提升全國疫情警戒至第三級，快篩試劑新聞則數亦隨之增加；疫情指揮中心於第23－25週鼓勵廠商申請進口家用快篩試劑、發布家用快篩指引，以及擴大藥局及超市販售試劑之通路與加強宣導等防疫政策與行政作為，快篩試劑新聞則數到達該年度的最高峰。隨著政府防疫措施調整與修正，國內確診人數逐日下降，快篩試劑的輿情數目也隨之消退。快篩試劑為國際普遍使用初步檢測是否感染的依據，家用快篩試劑相較於疫苗、藥物或是聚合酶連鎖反應檢測（Polymerase chain reaction，PCR），為民眾最貼近生活且方便取得的防疫用品之一。防疫政策與相關業務作為可控制疫情，減少輿情，亦可使民眾免於恐懼，回歸正常生活。

關鍵字

新冠肺炎；快篩試劑；輿情

並列摘要

The news and public opinions database platform from January 1^(st) to December 31^(st), 2021 was employed to conduct various news statistics in this research. The number of public opinions is dominated by drugs (75.41%), and the medical equipment and cosmetics (medical makeup) part accounts for 3.21%, of which about 1/3 of the issues was related to Covid-19 antigen test reagents. In addition, by analyzing the time-series of the number of newly confirmed cases of new coronary pneumonia in Taiwan every week, epidemic prevention policies and public opinions on rapid test reagents, it showed that the number of daily confirmed cases in mid-May (The 19^(th) week) increased significantly. As the elevation of Alert Level to3, the number of rapid-test reagent news has also increased and reached the highest peak of the year when the Epidemic Command Center encouraged manufacturers to import the home-based rapid-test reagents in the 23^(rd) to 25^(th) week and issued guidelines for at-home rapid-screening tests, as well as expanded the sales of reagents in pharmacies and supermarkets, and strengthen the advocacy concerning the epidemic prevention policies and administrative action. With the adjustment and revision of the government's anti-epidemic measures, the number of daily confirmed cases in Taiwan declined, and the number of public opinions about the rapid screening test has also subsided. Compared with vaccines, drugs or PCR screening, self-test reagents at-home are one of the most convenient and accessible anti-epidemic supplies for people. Epidemic prevention policies and related actions can control the epidemic, reduce public opinions, and free the public from fear to lead a normal life as well.

並列關鍵字

Covid-19 pneumonia ； rapid-test reagents ； public opinion

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