網路論述的語藝生態學初探：以網路社群討論軍中同志議題為例

On the Rhetorical Ecologies of Internet Discourse: Discussion of Sexual Orientation in the Military in Network Communities

曹開明(Tsao, Kai-Ming) ； 劉大華(Liu, Ta-Hau)

《傳播研究與實踐》 9卷1期 (2019/01) Pp. 65-103

https://doi.org/10.6123/JCRP.2019.01_9(1).0003

摘要

語藝生態學彰顯閱聽眾會衍生、轉換詞語的認知意義，彰顯符號行動具有「病毒式傳散」的特徵，強調可取代既有「語藝情境」的概念。然而，本研究採取文本探勘工具實證分析網路論述軍中同志議題，發現網路言說公眾對此議題的衍生詞語，仍受到相沿成襲的論述意涵所影響，導致合理化歧視與深化認同對立的情形，使得此一特定議題網路論述的詞語生態看似衍生傳散，實為僵滯在既有的「誤認」中，缺乏形塑出「適切回應」的契機。是故，為增益語藝生態學在數位環境下的應用性，不應只是樂觀看待網路社群成員衍生詞語、共創意義的可能性，相對也應以批判思維留意詞語衍生是否仍存在意義制約、認知框限的問題。

關鍵字

數位語藝 ； 語藝生態學 ； 文本探勘 ； 誤認 ； 主題模型分析

並列摘要

The theory of rhetorical ecology argues that the perceived meanings of circulating texts are in constant flux as they transform and condition the audience. Moreover, the nature of the symbolic action is such that it can be used as a tool for viral spread. The concept of rhetorical situation can thus be replaced with ＂rhetorical ecologies.＂ In this research, the author performs text mining and empirical analysis of the online discourse about homosexuality in the military. The derived terms used by the online discursive public are found to continue to evolve under the influence of existing arguments and connotations, justifying discrimination and deepening polarization. The ecology of the terms used in the online discussion on specific issues appears to be changing and spreading, but the meanings remain in an impasse due to the existing misidentification and the absence of Kairos that facilitate the formation of fitting responses. Hence, with regard to the application of rhetorical ecologies in an online setting, optimism about the co-creation of terms and meanings by the discursive public is insufficient. Instead, a critical look at the ecology of the rhetoric related to certain issues is needed for possible conditioned interpretation and limitation of perception.

並列關鍵字

digital rhetoric ； rhetorical ecologies ； text mining ； misidentification ； latent Dirichlet allocation (LDA)

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