行動裝置NFC技術應用之使用意向模型

Intention Model of Using NFC Technology in Mobile Devices

馮玄明(Hsuan-Ming Feng) ； 陳華慶(Hua-Ching Chen) ； 陳尚維(Shang-Wei Chen)

《國立金門大學學報》 10卷1期 (2022/03) Pp. 101-115

摘要

本研究以金門地區曾經使用過智慧型手機之NFC應用的民眾為對象，藉科技接受模式理論（TAM）為基礎，輔以理性行為模式（TRA）及計畫行為理論（TPB），歸納出信任、知覺有用性、知覺易用性、知覺便利性、關鍵多數、知覺風險、行為態度及使用意向等多項相關構面，分析影響NFC使用意向之因果關係。經550份有效問卷統計分析得到本研究所提出之16項假說中有14項支持，而「H9：知覺有用性→行為態度」、「H10：知覺有用性→行為態度」等2項不支持，分別說明了該2項假說對於行動裝置NFC技術應用的易用性和有用性程度使用者的行為態度不顯著，但並不會影響到消費者對行動裝置NFC技術應用的實際使用意向。

關鍵字

近距離無線通訊 ； 科技接受模型 ； 計畫行為模式 ； 偏最小平方法

並列摘要

This research is based on the people who have used the NFC application of smart phones in the Kinmen area, based on the technology acceptance model theory (TAM), supplemented by the rational behavior model (TRA) and the planned behavior theory (TPB), to summarize trust, Perceived usefulness, perceived ease of use, perceived convenience, key majority, perceived risk, behavior, attitude, and intention to use multiple related aspects, analyze the causal relationship that affects the intention to use NFC. Through the statistical analysis of 550 valid questionnaires, 14 out of the 16 hypotheses put forward by this research are supported, while 2 items such as ＂H9: Perceived Usefulness Behavior and Attitude＂ and ＂H10: Perceived Usefulness Behavior and Attitude＂ are not supported. It is explained that the two hypotheses are not significant for the ease of use and usefulness of mobile device NFC technology applications, but the behavior and attitude of users are not significant, but they will not affect consumers' actual use intentions for mobile device NFC technology applications.

並列關鍵字

Short-Range Wireless Communication ； Technology Acceptance Model ； Planned Behavior Model ； Partial Least Square Method

參考文獻

陳尚維、陳華慶、馮玄明，2020，探討NFC整合性應用之使用意向，2020中華民國系統科學與工程研討會，台中市，38-41。

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