資訊科技快速成長使行動裝置普及率迅速提升,帶動數位遊戲市場蓬勃發展。如何滿足玩家對遊戲的偏好,提升玩家對電腦遊戲的涉入程度有其重要性。如何維繫與電腦遊戲玩家之間的長期緊密關係,提高顧客忠誠度,以尋求永續經營,乃遊戲開發商應深究之議題。因此,本研究結合數位遊戲與流行時尚兩大設計領域,以期使電腦遊戲內容更趨向多元化。透過創作之擬真人物模擬服裝穿搭及舞台展演遊戲作品,提供電腦遊戲玩家於視覺上與真實生活更為貼近之感受。為更進一步瞭解電腦遊戲玩家對創作作品之接受程度,以高雄地區遊戲玩家為研究對象,共回收有效問卷72份。研究結果發現:(1)電腦遊戲玩家對此擬真遊戲持正面使用態度評價。(2)電腦遊戲玩家對此擬真遊戲願意再次使用及向他人推薦之行為意向。(3)設計領域玩家與非設計領域玩家對此擬真遊戲之感受度相近。(4)設計領域玩家與非設計領域玩家願意再次使用、公開推薦或向他人介紹此創作作品。
The rapid growth of information technology has rapidly promoted the popularity of action devices and led to the rapid development of the digital game market. How to meet the player's preference for the game and improve the importance of the player's involvement in computer games. How to maintain long-term close relationship with computer game players and improve customer loyalty to seek sustainable development is a topic for game developers. Therefore, this research combines the two major design fields of digital games and fashion, in order to make the content of computer games more diversified. Through the creation of the real figures, we can simulate the game of costume wear and stage performance, and provide the feeling that computer game players are closer to the real life. In order to further understand the acceptance of creative works by computer games players, a total of 72 valid questionnaires were collected from the game players in Kaohsiung. The results of the study are as follows: (1) computer game players have a positive attitude assessment for this real game. (2) the computer game player is willing to use and recommend to others the behavior intention of this real game. (3) the perception of the game is similar to that of the player in the design field and in the non design field. (4) the design domain player and the non design domain player is willing to use again, publicly recommend or to introduce this creation to the others.