消費者對於台灣北區觀光工廠空間設計重視因素之調查研究

觀光工廠擁有無形與有形的效益，且是時代的潮流與國家的發展方向。本研究之問卷調查問卷發放共進行1個月，有七位設計類科碩士班的研究助理協助問卷發放與問卷結果統計之進行，以依據登記於經濟部之觀光工廠名單者、設廠於台灣北部地區及屬於食品類的觀光工廠等三個研究案例篩選原則篩選出之12家觀光工廠為研究對象，總計共發放了1199份問卷，有效問卷也是1199份。問卷統計結果發現，消費者對於觀光工廠空間設計之重視因素以室內空間規劃（平均數5.88）最為重視，其次為空間設計展示方式（平均數5.83）、空間歷史或傳統呈現（平均數5.79）、獨特空間設計風格（平均數5.71）、溫暖的光源照明設計（平均數5.56）、明顯的空間設計主題（平均數5.63）等因素。相反的，在統計結果看來是消費者最不重視的因素為是否有彩繪圖案的牆壁裝飾及是否有裝飾紋樣的室內裝修（兩者平均數同為5.18），其次為是否有色彩繽紛的空間色調（平均數5.21）、建築材料的使用（平均數5.22）、醒目建築外觀立面（平均數5.45）。也就是說，消費者對於影響空間機能與行為動線的因素較為重視，僅關乎視覺或美感的因素較不被消費者重視。

關鍵字

觀光工廠；空間設計；重視因素；消費者；問卷調查法

並列摘要

Tourist factories have intangible and tangible benefits, and are both the trend of the times and the country's development direction. The Questionnaire for this study was issued for a total of one month. Seven research assistants in the design master class assisted in the issuance of questionnaires and the statistics of the results of the questionnaires. The research cases were based on those registered in the list of tourism factories of the Ministry of Economic Affairs and set up factories in Taiwan. Twelve tourism factories selected in the northern region and the tourist factories belonging to the food industry were selected as the study targets. A total of 1199 questionnaires were distributed, and 1199 were valid questionnaires. The statistical results of the questionnaires found that the most important factors for the spatial design of tourist factories were indoor space planning (average number 5.88), followed by spatial design display (average 5.83), spatial history or traditional presentation (average 5.79), Unique spatial design style (average 5.71), warm light source lighting design (average5.56), obvious space design theme (average 5.63) and other factors. On the contrary, the statistical result seems to be the most underestimated factor for consumers, whether there are wall paintings with painted patterns and interior decoration with decorative patterns (the average number is 5.18), followed by whether there is a colorful space. The color tone (average 5.21), the use of building materials (average 5.22), and the marked facade (average 5.45). In other words, consumers are more concerned about the factors that affect the spatial function and the behavioral line of action. Factors that only affect the visual or aesthetic sense are less valued by consumers.