傳統藝術新風貌－明華園創意元素分析

The New Image of Traditional Artistic：Ming Hwa Yuan Analysis Creativity Element

胡詔評(Hu, Chao-Ping) ； 汪淑珍(Wang, Shu-Chen)

《藝見學刊》 16期 (2018/10) Pp. 11-19

https://doi.org/10.6207/ART-VISION.201810_(16).011-019

摘要

目前已由知識經濟時代進入創意經濟的時代。環境也成就一股融合傳統的創新力。如何使傳統技藝賡續不墬，則有賴創意元素的注入。若能掌握獨有特色，形成獨特經驗的文化創意產業，則具有不可取代性。1929年成立的「明華園」就是其中相當成功的案例。本文將分「表演」、「整體發展」二大面向進行說明。表演部分為：一、移動立體布幕場景。二、量身打造精緻服裝。三、電腦技術營造舞臺特效。四、實體道具真實感受。五、國樂團合作曲調多變。六、流行舞蹈動作活潑。七、演員觀眾融為一體。整體發展部分為：一、多元結合拓展。二、本土文化賡續。三、國際文化傳揚。四、多元行銷推廣。

關鍵字

文創 ； 明華園 ； 傳統

並列摘要

Nowadays, the economy system has been developed and changed from intellectual economy into creative economy. The environment and the atmosphere of society also make a fusion of traditional innovation. Because of the creativity element, the traditional artistic can hence keep going. If we can hold the idiomatical trait and create a company of culture creativity with characteristics experience, it would be a irreplaceable property. Ming Hwa Yuan is the most successful example. This article is showing two aspects with description including ＂Performance＂ and ＂Individual development＂. There are seven parts in ＂Performance＂. Those are ＂move the dimensional screen scenes＂, ＂mass customization clothing＂, ＂computer technology to create stage effects＂, ＂properties to make real taste＂, ＂Chinese national orchestra changeable collaborate and Lively Popular dance＂, ＂The audience and actor integrated into one＂. That all are about the ＂Performance＂ substance.And there are three parts in ＂Individual development＂ including ＂Multiple combine development＂, ＂Local Culture implement＂, ＂International culture descent＂ and ＂Multiple marketing Promotion＂.

並列關鍵字

Cultural and Creative Industry ； Ming Hwa Yuan ； traditional