In recent years the media in Taiwan have been subject to much criticism as well as civic engagement in campaigns for media reform. Through a brief review and analysis of the development of two social movements focusing on media issues-the News-in-Motion incident at the end of 2009 and the campaign against media monopoly in 2012, this paper argues that both the base of mobilization and the scope of social connection for media activism have been broadened. Nevertheless, the strengthening of civic engagement is necessary for media reform because the effects of media activism are still limited due to hostility from holders of political and business power.