EXTENDED THEORY OF PLANNED BEHAVIOR FOR MILLENNIAL GENERATION TOWARD ENTREPRENEURIAL INTENTION

Shu-Hung Hsu ； Nguyen Dinh Hoang Bao Ngan

《管理資訊計算》 8卷特刊2 (2019/08) Pp. 83-92

https://doi.org/10.6285/MIC.201908/SP_02_8.0008

摘要

Nowadays, the external business environment is become volatility, uncertainty, complexity and ambiguity (VUCA). Generation Y is an age group that will dominate the workforce, also they need to construct their career in this changed world. Thus, Generation Y is considered as the key target to maintain because they are the preservation and existence to the workforce in global. In that capacity, this theoretical paper proposes an exploration structure by expanding Ajzen's (1991) hypothesis of arranged conduct (TPB) to consider enterprising goal among millennial age. Based on the responses 290 undergraduate students, SPSS 22 was used to conduct data analysis. This study seeks to develop a more comprehensive framework to explain how enterprenuership education effect to enterprenuerial intention. The findings of this study reveal a positive relationship of enterprenuership education and enterprenuerial self efficancy with enterprenuerial intention which is usually ignored in the past researches.

關鍵字

Entrepreneurial intention ； Entrepreneurship ； Millennial generation ； Theory of planned behavior

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