以科技接受模式探討消費者使用擴增實境相關應用之意圖

Exploring Consumers' Intentions to Use Augmented Reality Related Applications from the Perspective of Technology Acceptance Model

吳佳純(Chia-Chun Wu)

《管理資訊計算》 12卷特刊2 (2023/08) Pp. 39-46

https://doi.org/10.6285/MIC.202308/SP_02_12.0005

摘要

VR（Virtual Reality，虛擬實境）科技源起於1960年左右，在1980年左右奠定了今天的基本樣態。之後，科技產業陸續研發出各種VR相關技術和運用，像是AR（Augmented Reality，擴增實境）、MR（Mixed Reality，混合實境）和XR（Extended Reality，延展實境），這些技術都為元宇宙的發展鋪設出一條條的跑道。未來預期相關擴增實境應用將會越來越廣。本研究以創新特質與科技接受模式為理論基礎，探討使用者對於擴增實境相關應用的使用意願。由問卷調查的研究結果中發現，擴增實境相關應用之創新特質，如相對優勢、相容性、複雜性、可試用性與可觀察性對於該應用之知覺有用性與易用性均有正向之影響。另擴增實境相關應用的知覺有用性與易用性對於使用擴增實境相關應用意圖上有正向顯著影響。建議未來在從事相關應用設計時，可以以創新特質來做為設計之依據。

關鍵字

擴增實境相關應用 ； 創新特質 ； 科技接受模式

並列摘要

VR (Virtual Reality) technology originated around 1960, and established the basic state of today around 1980. Since then, the technology industry has successively developed various VR related technologies and applications, such as AR (Augmented Reality), MR (Mixed Reality) and XR (Extended Reality), These technologies have paved the way for the development of the Metaverse. In the future, it is expected that related augmented reality applications will become more and more widespread. Based on the theory of innovation attributes and technology acceptance model, this study explores users' willingness to use augmented reality-related applications. From the research results of the questionnaire survey, it was found that the innovation attributes of augmented reality related applications, such as comparative advantage, compatibility, complexity, trialability and observability, were significantly affected by the perceived usefulness and ease of use of the application. Positive influence. In addition, the perceived usefulness and ease of use of augmented reality-related applications have a positive and significant impact on the intention to use augmented reality-related applications. It is suggested that when engaging in related application design in the future, innovation characteristics can be used as the basis for design.

並列關鍵字

Augmented Reality Related Applications ； Innovation Attributes ； Technology Acceptance Model

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