從交易成本與社會資本的觀點探討有機農業與市場通路間之關係：以花蓮地區為例

Explore the Relationship between Organic Agriculture and Market Access from the Point of View of Transaction Costs and Social Capital: A Case Study in Hualien

鄭傑夫(Chieh-Fu Cheng) ； 張凱智(Kai-Chih Chang) ； 宋秉明(Bing-Ming Sung)

《觀光與休閒管理期刊》 3卷2期 (2015/12) Pp. 89-107

https://doi.org/10.6510/JTLM.3(2).08

摘要

通路發展一直是有機農業重要的課題，產銷的內涵不僅是經濟的聯繫，隱含著社會層面的交互影響。本研究採用交易成本與社會資本的觀點，探討有機農產品與各種通路之間的關聯性，2014 年間以花蓮為研究場域，訪談在地相關人士，探討通路發展之情況與問題。資料分析後發現：產銷的關鍵在於非經濟層面的角色與功能運作，才能降低交易成本並促進社會資本的流通，形成更加緊密地合作關係。據此提出有機農業通路在不同的交易成本情況下，產生不同的社會資本類型，形成各種聯繫關係。建議未來研究透過生產者的觀點為探討主體，更具有通路實務操作上的參考價值。

關鍵字

有機農業 ； 交易成本 ； 社會資本

並列摘要

Pathways important development has been the subject of organic farming, production and marketing of the connotation is not only economic ties, implies the social dimension of interaction. In this study, explore the relevance of organic produce and a variety of pathways by transaction costs and views of social capital. Hualien for research in 2013, Interviews with the native stakeholders, discuss the situation and problems path of development. Data analysis: The key lies in marketing roles and functions of non-economic level, and reduce transaction costs and facilitate the flow of social capital formation more closely cooperative relationship. Organic Agriculture path accordingly proposed transaction costs under different circumstances, produce different types of social capital, the formation of a variety of contact relationships. Recommendations for future research to explore the view through grassroots main passage, more valuable practical operational.

並列關鍵字

organic agriculture ； transaction costs ； social capital