高齡者餐飲消費行為之研究

The Study on the Consumption Behavior of Elderly

謝宜芳(Yi-Fang Hsieh) ； 徐軍蘭(Jiun-Lan Hsu)

《觀光與休閒管理期刊》 5卷特刊2 (2017/08) Pp. 102-112

https://doi.org/10.6510/JTLM.5(S2).10

摘要

本研究主要為瞭解高齡者餐飲消費的行為，以更符合當前餐飲業者面對高齡者所提供之實際餐飲服務需要。因此，藉由問卷調查以蒐集高齡者餐飲消費等相關問題與意見。本研究調查對象以分佈於一級行政區直轄市（臺北市、新北市、桃園市、臺中市、臺南市、高雄市）65 歲以上的高齡人口數，採分層隨機抽樣方式，依照各區65 歲以上人口總數比例發放，此次共計發出1,083 份問卷，有效回收1,071 份問卷，有效回收率達99%。希望藉由研究結果提供餐飲業者面對高齡者所提供之實際餐飲服務需要及日後加強推動高齡者餐飲消費權益策略規劃之參考。

關鍵字

高齡者 ； 消費行為 ； 消費意識 ； 消費態度 ； 消費需求

並列摘要

This study is mainly to understand the behavior of elderly to eat and drink more in line with the current catering industry to provide the actual needs of catering services. Therefore, through the questionnaire survey to collect elderly dining and other related issues and views. In this study, the survey population was distributed in the first-class administrative districts (Taipei City, New North City, Taoyuan City, Taichung City, Tainan City, Kaohsiung City) 65 years of age and older population, adopt stratified random sampling method, according to the district over 65 years The total population of the proportion of the issue, the total issued 1,083 questionnaires, the effective recovery of 1,071 questionnaires, the effective recovery rate of 99%. It is hoped that the results will be provided by the catering industry in the face of the actual catering services provided by the elderly and to promote the consumption of the elderly in the future.

並列關鍵字

Elderly ； Consumption Behavior ； Consumer Awareness ； Consumer Attitude ； Consumer Needs