運用層級分析法建構台灣好茶之新評選準則

Establishing New Selection Criteria for Taiwan Tea by the Analytic Hierarchy Process

王冠傑(Kuan-Chieh Wang) ； 黃美璇(Mei-Hsuan Huang) ； 陳彥瑜(Yen-Yu Chen) ； 賴弘偉(Hong-Wei Lai) ； 吳俊德(Chun-Teh Wu)

《觀光與休閒管理期刊》 5卷特刊2 (2017/08) Pp. 93-101

https://doi.org/10.6510/JTLM.5(S2).09

摘要

根據《台灣茶訊》執行長林志煌表示，比賽茶創造了茶葉的分級制度，活絡市場、穩定茶葉價格售價，亦創造許多茶農、茶商的名與利，然而這幾年的茶葉品質確實有些走味了。有人批評比賽茶成了哄抬茶價、投機炒作的手段，有人質疑評審的公平性、影響市場走向，更有人憂心台灣精良的製茶技術可能會不進反退。因此，提升台灣好茶的評選準則，顯得特別的重要了。本研究初步搜集各縣市茶葉比賽的相關辦法與文獻，採親和圖法(affinity diagram) 歸納整理出：台灣好茶評選準則的「茶園管理」、「製作過程」及「官能品評」三大評選構面，及11項子構面。再則，將運用層級分析法（Analytic Hierarchy Process，AHP）設計專家訪談問卷，預計訪談兩專家群(資深茶農群、茶葉專家群)，共計16位，而後計算出評選構面的權重值，藉此完成台灣好茶之評選準則與其權重。研究成果可以提供給各縣市茶農及茶業評審委員會之參考依據。

關鍵字

好茶 ； 茶葉評選 ； 親和圖法 ； 層級分析法

並列摘要

According to ＂Tea 520＂ CEO Chih-Huang Lin said, the selection of tea established a tea grading system, active market, stabilize the price of tea, and creating a lot of tea farmers and tea merchants’ fame and fortune. However, in recent years, tea quality is different. Some people criticize the selection of tea is to increase prices and speculation, some people question the fairness and impact of the review, some people worry that Taiwan's sophisticated tea-making technology may be retrograde. Therefore, promotion of Taiwan tea selection criteria is particularly important. In this research, collecting counties and cities’ tea selections method and documents, and using affinity diagram sorted out three main criteria, which are tea garden management, production process, and functional identification, and eleven sub criteria. Moreover, design questionnaires by the Analytic Hierarchy Process to interview two expert groups (senior tea farmers and tea expert), total is sixteen experts. Then calculate the selection criteria weight value, complete the Taiwan tea selection criteria and weight value. This AHP analysis and interpretation will offer to the Taiwan Tea Farmers and Tea Review Committee.

並列關鍵字

Tea ； Tea Selections ； Affinity Diagram ； Analytic Hierarchy Process (AHP)