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結合計畫行為理論與科技接受模型探討大學生觀看網路運動影片與運動行為之關係－以廣東嶺南師範學生為例
Identifying the Relationship between Watching Online Fitness Videos and Exercise Behavior from Lingnan Normal University Students' Perspectives: Integrating Theory of Planned Behavior and Technology Acceptance Model
摘要
本研究旨在結合計畫行為理論和科技接受模型探討大學生觀看網路運動影片與運動行為的關係。本研究採用問卷調查法來滿足本研究目的，以便利抽樣的方式選取廣東嶺南師範學院的學生為研究對象，建立網路問卷來蒐集研究資料，最終共得356份問卷，以描述性統計與結構方程式偏最小平方法來分析資料。研究結果顯示，大學生觀看網路運動影片的態度、感知行為控制、感知有用性和感知易用性對運動行為意圖均有顯著的影響；感知有用性和感知易用對觀看影片的態度也有顯著的影響；雖然主觀規範對於運動行為意圖沒有顯著的關係，但透過感知有用性和感知易用性對大學生的運動行為意圖具有完全中介的影響關係。最後，大學生觀看網路運動影片的感知行為控制和運動行為意圖對運動實際行為有顯著影響，結合模式對大學生實際運動行為的解釋力為71.1%。網路運動影片內容的品質、操作介面的設計和重要社會團體或個人的口碑是促進大學生觀看態度和運動行為的重要因素。
並列摘要
The purpose of the study is to identify the relationship between watching online fitness videos and exercise behavior from Lingnan Normal University students' perspectives based on integrating theory of planned behavior and technology acceptance model. The questionnaire survey was used to address the study goal. Convenient sampling was adopted to select respondents who are Lingnan Normal University students in Guangdong Province, China. The online questionnaire was utilized to collect data, and eventually, three hundred and fifty-six valid questionnaires were received. Descriptive analysis and structural equation modeling partial least squares were used to analyze the collected data. This study indicated that the college students' attitude, perceived behavior control, perceived usefulness, and perceived ease of use regarding online fitness videos significantly influence their exercise behavior intention. Perceived usefulness, perceived ease of use, and attitude have a significant causal relationship. Perceived usefulness, perceived ease of use are the full mediator between subjective norms and exercise behavior intention. Finally, the students' perceived behavior control and exercise behavior intention significantly affect the actual exercise behavior, and the explanatory power of the combining model is 71.1%. The quality of online fitness video, design of the operational system, and critical social groups' or individuals' word of mouth are the vital factors that can promote students' attitudes toward online fitness videos and exercise behavior.
參考文獻
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