運動觀光認知量表編製之研究

A Study on Constructing Sport Tourism Cognitive Assessment

徐欽祥(Chin-Shyang Shyu) ； 柯芷涵(Chih-Han Ko) ； 許世芸(Shih-Yun Hsu)

《運動與觀光研究》 4卷1期 (2015/06) Pp. 53-60

https://doi.org/10.6198/Sports.2015.4(1).53-60

摘要

本研究目的主要在建構運動觀光認知量表編製，並以台灣地區之大學生為研究對象。本研究採便利抽樣方式抽取300位大學生為研究樣本，問卷總計回收280份，回收率達93.3%；而有效問卷數量為260份，有效問卷達92.9%。資料分析採SPSS與AMOS等統計軟體進行收斂效度、區別效度與結構模式分析。本研究結果顯示：運動觀光認知量表中的潛在變項的組成信度介於0.86-0.94，皆大於0.6，且平均變異數抽取量介於0.68-0.85，皆大於0.50，而各構面也具區別效度，表示此模式具有良好之收斂效度，故本研究運動觀光認知量表可應用於學術與實務上。最後，根據研究結果提出後續研究建議與管理意涵。

關鍵字

運動觀光 ； 身心健康 ； 成就價值 ； 人際社交 ； 自我成長

並列摘要

This study aims to construct a sport tourism cognitive assessment with university students in Taiwan as the study subjects. Questionnaires were delivered to 300 university students through convenience sampling, and 280 copies of questionnaires were collected. The return rate was 93.3%; the number of the valid questionnaires was 260, and the valid return rate was 92.9%. Data were analyzed by SPSS and AMOS for convergent validity, discriminant validity, and structural model. The results show that the composite reliability of the latent variable in the sport tourism cognitive assessment is between 0.86 and 0.94, both of which are higher than 0.6, and the average variance extracted is between 0.68 and 0.85, both of which are higher than 0.50. Every construct has discriminant validity, which indicates that this model has good convergent validity. This sport tourism cognitive assessment can thus be applied to academic researches and real practice. Finally, suggestions for future researches and management concepts will be proposed based on the research results.

並列關鍵字

sport tourism ； physical and mental health ； achievement value ； interpersonal social relationship ； self-development