節慶活動對當地居民參與動機與滿意度的研究－以參加2009年高雄左營萬年季之居民為例

To Study the Motivation, Satisfaction of Local Residents to Participate in Festivals-For Exlemple of the Residents to Participate 2009 Kaohsiung Zuoying Wannian Floklore Festival

林紀玲(Chi-Ling Lin) ； 吳穌(Su Wu) ； 古國宏(Guo-Hong Gu)

《社會服務與休閒產業研究》 1期 (2012/08) Pp. 17-29

https://doi.org/10.6324/SSLIR.2012.01.02

摘要

本研究目的為：探討當地居民參與節慶活動動機、滿意度之差異情形及其相關情形。本研究以參加2009年高雄左營萬年季之當地居民為對象。研究工具為自編之參與動機、滿意度問卷。資料分析以描述性統計、獨立樣本t考驗、單因子變異數分析及皮爾遜積差相關等統計方法驗證所有的假設，顯著水準定為α=.05。結果分析如下：一、不同性別、年齡、職業、居住時間的整體參與動機及各因素的差異均達顯著水準。二、滿意度方面：不同性別的行銷與服務因素；不同年齡的所有因素；不同職業的整體、環境規劃、活動設計；不同居住時間的行銷與服務、活動設計等因素差異達顯著水準。三、動機整體、滿意整體及各因素之間均達顯著的正相關。

關鍵字

節慶活動 ； 左營萬年季 ； 參與動機 ； 滿意度

並列摘要

The purpose of this study were: To investigate the differences of the motivation and satisfaction of local residents to participate in festivals, and the motivation and satisfaction of the relevant circumstances. In this study, the 2009 Kaohsiung Zuoying Wannian Floklore Festival residents to object. Research tools of self motivation, satisfaction questionnaires. Data analysis to descriptive statistics, indepenant t-test, one-way ANOVA and Pearson correlation to verify that all, level of significance at α=.05, results are as follows: 1 The different gender, age, occupation, residence time, motivation and the factors involved in the overall reached significant. 2 Satisfaction: the gender of marketing and services factor; different ages of all factors; different career as a whole, environmental planning, activity design; different residency time of marketing and services, activities designed to reach significant. 3 The motivation for the whole, satisfied with the overall and the factors reached significant positive correlation.

並列關鍵字

Festivals ； Kaohsiung zuoying wannian floklore festival ； Motivation ； Satisfaction