- 期刊
臺北市運動中心羽球、健身、舞蹈運動消費者休閒運動效益之研究
A Research on Customers' Leisure Sport Benefits in Badminton, Working-out and Dancing of Taipei Sports Center
摘要
本研究之目的在探討臺北市運動中心消費者之休閒運動效益、休閒運動效益各因素間之差異及不同人口統計變項的消費者在休閒運動效益上之差異。本研究採用問卷調查法，以自編問卷進行調查，經立意抽樣，以晚上六點至十點之間在中山、中正、萬華、內湖、北投、士林及南港運動中心的付費消費者為研究對象，共發放840份，回收有效問卷765份。以描述性統計說明不同性別、教育程度、運動種類消費者的現況；以重複量數單因子變異數分析消費者休閒運動效益各因素構面之差異，並以LSD法進行事後比較；以單因子多變量變異數分析驗證不同性別、教育程度及運動種類之消費者在整體「休閒運動效益」構念上之差異，並以獨立樣本t考驗、獨立樣本單因子變異數分析以及雪費法進行事後比較與分析。獲得如下結論：一、性別：女性佔58.30%，男性佔41.70%；教育程度：以大學（專）的人數最多，佔71.90%；運動種類：以健身運動人數最多，佔34.10%。二、在休閒運動效益之構面包括「健康效益」、「壓力紓解」、「人際效益」等三個構面，其中以「健康效益」重視程度最高。三、不同人口統計變項的消費者在休閒運動效益的差異情形為：（一）性別：男性消費者比女性消費者注重人際的休閒運動效益；（二）教育程度：較低學歷的消費者比較高學歷的消費者注重人際的休閒運動效益；（三）運動種類：從事羽球運動的消費者比從事健身運動以及舞蹈運動的消費者注重人際的休閒運動效益。
並列摘要
The purpose of this study is to discuss the customers' leisure sport benefits in Taipei Sports Center, the differences in the dimensions of leisure sport benefits, and the differences in the customers' background. Self-compilation questionnaires were used in this study. By purposive sampling, the samples were customers who paid from 6:00 pm to 10:00 pm in the Sports Centers of Taipei Zhong Shan, Jhong Jheng, Wanhua, Neihu, Beitou, Shilin, and Nangang. The total sampling number of the study was 840 with 765 valid questionnaires. Data was analyzed by Descriptive Statistics to explore the different genders, education levels, sport types of the customers. By Repeated Measures and LSD used in the Post hoc Comparison, differences in the dimensions of leisure sport benefits of the customers were analyzed. By One-way MANOVA, differences in the construct of ”leisure sport benefits” through different genders, education levels, and sport types of the customers were verified. In addition, differences in the customers were also analyzed by independent t-test, One-way ANOVA and Scheffe'Method in the Post hoc Comparison. The findings were as follows: I. In genders, female customers (58.30%) were higher than male customers (41.70%). In education levels, the population of University and Institute (71.90%) was the highest. In sport types, the population of working-out (34.10%) was the highest. II. The dimensions of leisure sport benefits included ”healthy benefits”, ”pressure relief” and ”interpersonal benefits”. Most customers emphasized ”healthy benefits”. III. The customers' genders, education levels, and sport types were significantly different in ”interpersonal benefits”.