- 期刊
A Marketing Analysis between Consumer Satisfaction and Leisure Involvement to Fitness Centers in Taiwan
並列摘要
The general problem of this study was to examine the psychological commitment of the relationship between fitness participants' leisure involvement and their behavioral loyalty within Taiwanese fitness centers agencies. This study found that the leisure involvement has a direct positive relationship with affective loyalty and investment loyalty. These results suggested that the development of the level of consumer loyalty appears to be best explained as a progressive process. The finding of this study may be important because it may provide valuable information for program directors and managers of sport fitness clubs in order to comprehend significant relationships regarding leisure involvement and their attitudinal loyalty levels in relation to Taiwanese sports organizations.
延伸閱讀
- Chen, M. H., Jung, G. M., Chen, Y. C., Cheng, H. C., Wang, Y. M., Chen, C. K., & Chen, N. F. (2013). A Marketing Analysis between Leisure Involvement and Behavioral Loyalty of Fitness Club Participants in Taiwan. 電子工程科技國際期刊, (1), 1-3. https://doi.org/10.6331/IJPE.1(1).01
- Jung, G. M., Chen, N. F., & Huang, T. P. (2009). A Marketing Analysis between Consumer Satisfaction and Loyalty to Fitness Centers in Taiwan. 大漢學報, (23), 199-215. https://doi.org/10.29704/JDIT.200903.0011
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