遊客對原住民文化園區休閒滿意度之研究

隨著國民生活水準的提升及對生活品質與休閒活動的重視，使得觀光休閒產業快速蓬勃發展。近年來，國內推動觀光節慶活動已蔚為風潮，除了典型的宗教慶典外，各縣市政府利用其地區特色，積極舉辦各式各樣的節慶活動，藉由活動的舉辦以行銷地方並活絡當地觀光產業的發展並創造經濟機會。因此，本研究即以瑪家鄉山地門文化園區遊客為對象，透過問卷調查方式，探討原住民文化園區遊客滿意度變項間之關係，以助益於當地原住民族群發展觀光休閒產業，並供旅遊相關業者未來經營行銷之參考。本研究獲得以下之結果：一、人口統計，以女性佔(65.8%)為居多；則年齡則集中於19-30歲之間佔的比例最大(62.1%)；在地區方面以南部大多數佔(63.1%)；在受訪者的教育程度上則以大學學歷居多約佔(55.8%)；月收入方面，以1萬元以下(34.2%)。

關鍵字

遊客；瑪家鄉；休閒滿意度

並列摘要

The improvements of living standard, living quality and leisure activity have led to tourism industry developed vigorously. For the past few years, it has been a current-trend to give an impetus to the tourism festival activities. Apart from the classic religion celebrations, the regional distinguished features are employed by the local government to zealously hold a wide variety of celebrations in order to stimulate the local area's tourism industry and to create economic opportunities. In order to facilitate local aboriginal tribe's tourism development and provide marketing strategies to tourism-related industries; this study probe into the variations between tourists' satisfactions of the Aboriginal Culture Park, through questionnaire survey, tourists of Sandimen Culture Park are the subjects of this research. The findings of this research are presented as following. 1. Demographic statistics: Female accounted for (65.8%) and most of their age are ranged from 19 to 30 (62.1%). At the regional level to the southern most of the total (63.1%).Most of the subjects' levels of education are bachelors (55.8%). About monthly income, salaries NT10,000 to less for (34.2%).

並列關鍵字

tourist ； Majia Township ； leisure satisfaction

國際替代計量

遊客對原住民文化園區休閒滿意度之研究

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