中國大陸觀光客的政治經濟影響力

中國大陸的經濟實力與日俱增，在國際社會的政治經濟影響力相當大。中國大陸在面對各種衝突與挑戰時，會運用所有資源來捍衛其所認同的利益。觀光經濟是中國大陸所能運用得宜的策略，中國大陸觀光客更是被中國大陸視為經濟武器。中國大陸將國內觀光客出國觀光所能創造的高額經濟利益，視作與他國進行談判的籌碼，是否可以給予，取決於中國大陸的政治決策需要。本文中所提及的南韓因區域衝突所面臨的旅遊業困境與近期兩岸意識形態對峙所衍生的旅遊業困境的案例中，可清楚觀察到中國大陸如何運用觀光客這項觀光旅遊經濟武器，來製造談判上的優勢。最後本文提供建議，南韓與台灣的旅遊業皆不宜再倚重單一旅遊市場，而是要積極開發新興市場，讓自身的旅遊市場能盡量接納來自多元化市場的旅客。

關鍵字

政治經濟影響力；中國大陸觀光客；經濟武器；單一旅遊市場

並列摘要

The economic strength of mainland China is increasing day by day, and the political and economic influence of the international community is considerable. In the face of various conflicts and challenges, mainland China will use all resources to defend its recognized interests. The tourism economy is a strategy that can be used properly in mainland China. Tourists in mainland China are regarded as economic weapons by the Chinese mainland. Mainland China regards the high economic benefits that domestic tourists can visit abroad as a bargaining chip for negotiations with other countries. It can be given or not, depending on the decision-making needs of mainland China. In the case of South Korea's tourism predicament faced by regional conflicts and the recent tourism dilemma arising from cross-strait ideology, it can be clearly observed how mainland China uses tourists as a tourist tourism economic weapon. Create a competitive advantage. Finally, this paper provides suggestions that tourism in South Korea and Taiwan should not rely on a single tourism market, but actively develop emerging markets so that their tourism market can be as close as possible to tourists from diversified markets.

並列關鍵字

political and economic influence ； Chinese tourists ； economic weapons ； single tourism market

參考文獻

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楊喜慧、陳明通(2016)。中國發展模式是否成為亞洲國家的學習對象？一項東亞13 國民眾的調查。政治學報，(61)，1-27。DOI:10.6229/CPSR.2016.61.01

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Cheng, M., Wong, A. I., & Prideaux, B. (2017). Political travel constraint: The role of Chinese popular nationalism. Journal of Travel & Tourism Marketing, 34(3), 383–397. DOI:10.1080/10548408.2016.1182456

國際替代計量

中國大陸觀光客的政治經濟影響力

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