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原住民部落觀光中的樂舞產業發展困境與展望:以南投信義鄉地利村布農族「達瑪巒文化藝術團」為例

The Dilemmaand Prospects of Music and Dance Industry Development in Indigenous People Tribe Tourism : Taking the Bunun "Tamazuan Culture and Art Troupe " in Dili Village , Xinyi Township ,Nantouasan Example

Abstracts


面臨全球化興起異族觀光的熱潮,觀賞達瑪巒文化藝術團以布農族文化的樂舞表演,已是日月潭國家風景管理處在行銷原住民部落旅遊行程之一,因該團的樂舞表演有其自主性和鮮明的文化特色,提供不同於一般以商業利益為主消費自身文化的樂舞產品,使的遊客在觀賞該團的演出,更能感受到文化的真實性。該團能夠呈現樂舞展演前台的真實性,來自於後台部落族人對樂舞文化傳承的重視。然而面對資本主義的挑戰下,部落年輕人是否願意加入傳承的行列,是該團和部落必需共同思考解決的課題。

Parallel abstracts


In the face of the rising trend of ethnic tourism in globalization, watching the Tamazuan Culture and Art Troupe's music and dance performances based on Bunun culture has become one of the itineraries for the Sun Moon Lake National Scenic Management Office in marketing indigenous people tribe tourism, because the group's music and dance performances have unique characteristics. The autonomy and distinctive cultural characteristics provide music and dance products that are different from the general consumption of one's own culture based on commercial interests, so that tourists can feel the authenticity of the culture even more when watching the troupe's performances. The troupe's ability to present the authenticity of the music and dance performance on the front stage comes from the importance that the tribal people in the backstage place on the inheritance of music and dance culture. However, in the face of the challenges of capitalism, whether tribal young people are willing to join the ranks of inheritance is an issue that the group and the tribe must jointly consider and solve.

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