以整合型科技接受模式觀點探討無人車試乘之使用行為意圖

Study on Use Intentions of Smart Car Test Drive - Based on the UTAUT Model

蔡至誠 ； 林增玉 ； 羅希哲 ； 林洲安

《工業科技教育學刊》 11期 (2018/10) Pp. 169-183

https://doi.org/10.6306/JITE.201810_(11).0010

摘要

隨著物聯網的演進與技術的發展已全面的啟動智慧化產業革命，從工業物聯網到車聯網的應用，交通運輸移動的方式亦朝「智慧運輸」邁進，世界各國莫不趁此風潮在進行無人駕駛車輛的實測試驗，而承辦2017「生態交通全球盛典」的高雄市為落實生態交通的理念，透過低碳運輸示範計畫積極引入智慧運輸服務，成為第二個在現實環境試驗自動駕駛接駁巴士的亞洲城市並提供民眾的試乘體驗。本研究經相關文獻彙整後以整合型科技接受模式為理論依據，以績效期望、努力期望、社會影響等潛在因素，對無人車體驗民眾之使用意圖的影響進行相關研究與分析。本研究問卷採量化設計並以立意抽樣方式取樣，共發放114份正式問卷，在去除無效卷問後，回收有效問卷計有96份，以SmartPLS（偏最小平方法）分析並驗證本研究架構之適用性。研究結果發現：體驗民眾對於無人車試乘之績效期望、努力期望與社會影響，對使用意圖皆具有正向且直接影響。尤以社會影響最為顯著，亦即體驗民眾會受到所屬社群團體裡的重要關係人之推薦或正在使用之情況下，其使用意圖就會相對地提高。本文期望研究之結果提供未來無人公車相關開發研究之參考，使期能更符合市場需求並延伸更多元的應用。

關鍵字

物聯網 ； 無人車 ； 整合型科技接受模式

並列摘要

Development of Internet of Things (IOT) has brought revolutionary impact on intellectualized industries such as Industrial Internet of Things (IIOT) and Internet of Vehicles (IOV). To follow the trend of ＂smart transportation＂, people around the world are now conducting tests on smart cars. Being the host of EcoMobility World Festival 2017, Kaohsiung City actively implemented the concept of ecological transport through the demonstration project of low-carbon transport and public test ride experience of self-driving shuttle bus, and later became the second Asian city with autonomous public transportation. This study adopts the UTAUT Model to analyze the use intentions of smart car experiencers, based on expectations of performance and effort, and social influence. The research study was designed to be quantitative research. The researcher analyzed and verified the verification of the applicability of its framework by SmartPLS (partial least squares).114 formal questionnaires were issued and 96 valid questionnaires were recovered. The result shows that the expectations of performance and effort and social influence have positively and directly effects on the experiencers' intentions of use. Social influence is particularly significant, which means that the intentions of use will be relatively improved if one's significant other is using it or recommending using it. The results of this study are expected to provide a reference for future researches on unmanned buses, to meet the market demand and extend the use of diversity applications.

並列關鍵字

IOT ； smart car ； driverless car ； Unified Theory of Acceptance and Use of Technology ； UTAUT