With the drastic competition all over the world, a new idea might lose its luster if it couldn't be developed rapidly. This research is based on a design for electrical products with high energy consumption to conserve energy and protect environment. We build a development process for protecting environment and increasing efficiency which is suitable for small and middle-sized enterprises. First, use QFD to analyze problems and requirements of the product and then get the analysis graphics. Second, use TRIZ to find a design meet the energy consumption and the requirement of the product. Finally, use conceptual design to develop the shape and mechanism for the goal of protecting environment and increasing efficiency. In this research, we take heater as an example to prove the usefulness of the development process we proposed.