自行車活動參與者遊憩涉入、地方依戀與目的地忠誠度關係之研究

A Study of the Relationship between Recreational Involvement, Place Attachment, and Destination Loyalty among Bike Riders

陳寬裕(Kuan-Yu Chen) ； 林士豐(Shih-Feng Lin) ； 歐人豪(Jen-Hao Ou)

《休閒觀光與運動健康學報》 2卷2期 (2012/03) Pp. 18-36

https://doi.org/10.29504/JLTSH.201203.0002

摘要

近年來自行車活動已逐漸被推廣為全民運動，自行車道系統在各地區也陸續籌劃與建置。本研究目的在於探討自行車活動參與者的遊憩涉入程度對地方產生地方認同及地方依賴後，影響目的地忠誠度的程度。本研究以新竹市十七公里海岸線風景區自行車道系統，從事自行車遊憩活動者為研究對象，使用便利抽樣法，共計發出450份問卷，扣除漏答、填答不清楚、拒答超過1／3以上之無效問卷，最後共取得有效問卷359份。分析方法運用SPSS 12.0統計軟體進行描述性統計、因素分析、信度分析、效度分析、二階驗證性因素分析等，並運用結構方程模式進行各項潛在變項關係之分析。研究結果顯示自行車活動參與者遊憩涉入程度會正向影響其對騎乘地點之地方依戀，自行車活動參與者之地方依戀會正向影響目的地忠誠度，自行車活動參與者遊憩涉入程度會正向影響其對騎乘目的地忠誠度。根據以上結果，針對自行車騎乘地點設置與管理提出相關策略與改善建議，作為各地區管理單位之參考。本文並依據研究發現提出理論意涵與後續研究做出建議。

關鍵字

遊憩涉入 ； 地方依戀 ； 目的地忠誠度

並列摘要

With the construction of bike lane systems in almost all regions around the nation, bike riding has gradually become a sport for all in recent years. The purpose of this study was to investigate how bike riders' place identification and place dependence derived from their recreation involvement affect their destination loyalty. This study focused on the bike lane system in Hsinchu City 17 KM Coastline Scenic Area and conducted a survey on bike riders in this area. A total of 450 questionnaires were distributed to bike riders selected via convenience sampling. Responses with up to 1/3 items unanswered or incompletely answered were excluded. Finally, 359 valid responses were obtained. These data were then analyzed on SPSS 12.0 using descriptive statistics, factor analysis, reliability test, validity, and second-order CFA. The relationship between latent variables was tested using structural equation modeling. Results showed that bike riders' recreation involvement has positive effects on their place attachment, which further positively affects their destination loyalty; bike riders' recreation involvement also has direct and positive effects on their destination loyalty. Based on the above findings, this study developed some strategies on establishment and management of bike riding destinations, which could to be a reference for managerial authority of bike lane systems. Moreover, this study also proposed some theoretical implications and suggestions for future researchers.

並列關鍵字

Recreation Involvement ； Place Attachment ； Destination loyalty