For cities or nations hosting international mega-sporting events, event spokespersons can play the role of an efficient marketing tool. However, the precondition is that these spokespersons should be approved by the targeted marketing audience, including the residents of the host city or nation. Taipei City is scheduled to host the 2017 Summer Universiade. However, the city government's spokesperson strategy appears controversial. A review of the studies related to the international mega-sporting events in Taiwan reveals the paucity of literature on the suitability of event spokespersons. This discussion highlights the issue and offers possible directions to researchers for future studies.