國立臺南大學附屬高級中學探索教育繩索場地發展之現況、困境與未來營運管理之分析

The Analyses of the Development, Problems and Future Management on the Adventure Education Rope Fields at the Affiliated Senior High School of National University of Tainan

陳彥文(Yan-Wen Chen) ； 彭小惠(Hsiao-Hwei Peng)

《休閒觀光與運動健康學報》 4卷3期 (2014/06) Pp. 28-40

摘要

探索教育自民國87年引進臺灣，在相關單位的努力推動下，探索教育繩索挑戰課程逐漸被民眾所接受與重視。本文主要是以國立臺南大學附屬高級中學（以下簡稱南大附中）探索教育繩索場地為分析目標，透過文獻整理與訪談經營團隊關鍵人物，瞭解目前南大附中探索教育繩索場地的營運現況，以及營運初期所面臨的困境與隱憂。因此，本文試圖從介紹探索教育源起及探索教育效益為起始點，接著呈現南大附中發展現況及分析目前所面臨之困境與隱憂，並依據所收集的資料，提出未來營運管理方向之建議。經歸納與整理資料後發現，南大附中主要困境與隱憂計有曝光不足、收費較高、觀念缺乏、制度層面、遮陽場地與噪音干擾。本文根據上述發展與困境，從行銷與管理角度提出四點建議為：一、增加宣傳，提升開源廣度；二、倡導理念，提高社會認同；三、提升優良服務品質，訂定標準化作業流程，建立更完善的制度；四、更新規劃，新增遮蔭空間。期許未來可以激盪出更多探索教育繩索場地營運管理的策略與行銷方法，以促進探索教育在臺灣的推廣及深耕發展。

關鍵字

繩索挑戰課程 ； 體驗教育 ； 場地管理 ； 行銷

並列摘要

Adventure education was first introduced in Taiwan in 1998. By the promotion activities held by the governing bodies, the rope courses of adventure education are getting more and more attention from the public. The purpose of this study was to analyze the Adventure Education Ropes Fields at the Affiliated Senior High School of National University of Tainan (ASHS.NUTN). This study interviewed three managers to understand the history of ASHS.NUTN. The results showed that there are six hidden worries, including the lack of advertisements, high ticket price, lack of knowledge about rope courses of adventure education, the deficiency of the policies, the shortage of shielding field, and the noises. Based on these hidden worries, four suggestions were provide. First, ASHS.NUTN needs more publicity, so that more people will know this adventure education park. Second, the managers must promote the concept of adventure education in order to gain the public acceptance. Third, the managers have to build strong policies in order to provide the best services. Last but not the least, the managers have to redesign some shielding fields. From the marketing and management perspectives, this study provided some useful suggestions for the future development of ASHS.NUTN.

並列關鍵字

challenge ropes courses ； adventure education, facility management ； marketing