文化古蹟休閒涉入、遊憩體驗對地方依附與重遊意願影響之研究

打狗英國領事館見證了高雄港東西文化交流的歷史，因此也成為高雄市重要的文化指標。故本研究探討打狗英國領事館的遊客休閒涉入、遊憩體驗、地方依附，以及重遊意願之間的影響。本研究採問卷調查法，並以立意抽樣的方式取得有效問卷328份。研究結果顯示：1.休閒涉入顯著影響遊憩體驗；2.休閒涉入與遊憩體驗對地方依附皆具顯著影響；3.地方依附與遊憩體驗對重遊意願皆具顯著影響；只有4.休閒涉入與重遊意願之間不具顯著影響。除此之外，意外發現對於重遊意願，遊憩體驗的中介效果較地方依附為高。因此本研究建議打狗英國領事館：1.增加獨創性的紀念品；2.加強導覽解說的服務；3.高雄區民免費入園，同時以觀光套票結合附近景點。如此或可提升其他地區的遊客對此文化古蹟的地方依附與重遊意願。

關鍵字

休閒涉入；遊憩體驗；地方依附；重遊意願

並列摘要

The British Consulate at Takow verified the history of Western and Eastern cultural exchange. Therefore, the British Consulate at Takow becomes the important cultural indicator of Kaohsiung city. This study investigates the relationship among leisure involvement, recreation experience, place attachment and revisiting willingness of the British Consulate at Takow. This research applied questionnaire survey with purposive sampling and received valid sample 328. Results are as following: 1. Leisure involvement has a significant positive influence on recreation experience; 2. Leisure involvement and recreation experience both have significant positive influence on place attachment; 3. Place attachment and recreation experience both have significant positive influence on revisiting willingness; and 4. Leisure involvement has no significant influence on revisiting willingness. Besides, this study accidentally found that mediating effect of recreation experience is higher than place attachment in term of revisiting willingness. Consequently, this research suggests the British Consulate at Takow as following: 1. Increase characteristic souvenir; 2. Improve interpretation service; 3. Free ticket for Kaohsiung residence, and package ticket with sightseeing around. In this way, it may advance place attachment and revisiting willingness of cultural heritage for tourists from other cities.

並列關鍵字

Leisure Involvement ； Recreation Experience ； Place Attachment ； Revisiting Willingness

國際替代計量

文化古蹟休閒涉入、遊憩體驗對地方依附與重遊意願影響之研究

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