大鵬灣國家風景區景觀色彩與景觀偏好之研究

大鵬灣國家風景區為政府近年來明星級的風景開發區，但開發成果績效不彰，有其景觀上無法受到遊客青睞的因素。本研究從景觀面的色彩分析，其對遊客的景觀偏好影響，透過客觀測量方法將色彩組成量化，探討以不同評估方式對色彩意象及偏好之影響。研究地點為大鵬灣現有旅遊景點，以自然景觀照片作為刺激物，測量受測者對系列照片的景觀偏好程度。利用軟體分析每張照片在Lab色彩空間中的色彩組成特性因子，分析其對色彩意象之影響性。結果顯示，景觀色彩組成對色彩意象及景觀偏好度有顯著影響，景觀色彩意象亦會明顯影響景觀偏好度。遊客對景觀的偏好色系，偏黃藍色系向度時會感覺清爽明亮；偏向紅色系向度時會感覺陰鬱煩悶；在黃藍色系與紅綠色系向度變大時，溫暖平穩感會變低；當景觀明度變低，紅綠色系向度變少時，會呈現景觀之純樸柔順感。

關鍵字

景觀色彩； Lab色彩空間；景觀偏好；景觀美質

並列摘要

Dapeng Bay National Scenic Area has been a star-rated scenic development area by the government in recent years, but its development achievements are not well-performed, and there are factors in its landscape that cannot be favored by tourists. This research analyzes the color of the landscape and its impact on tourists' landscape preferences, quantifies the color composition through objective measurement methods, and explores the impact of different evaluation methods on color imagery and preferences. The study site is an existing tourist attraction in Dapeng Bay. Natural landscape photos are used as stimuli to measure the subjects' preference for the series of photos. Use software to analyze the color composition characteristic factors of each photo in the Lab color space, and analyze its influence on the color image. The results show that landscape color composition has a significant impact on color image and landscape preference, and landscape color image will also significantly affect landscape preference. Visitors' preference for the color of the landscape. When the yellow-blue color is biased, they will feel refreshed and bright,when the red color is biased, they will feel gloomy and boring,when the yellow-blue and red-green color dimensions become larger, they will feel warm and steady. It will become lower,when the brightness of the landscape becomes lower and the red-green color dimension becomes less, it will present a simple and supple feeling of the landscape.

並列關鍵字

Landscape color ； Lab color space ； Landscape preference ； Scenic beauty quality

國際替代計量

大鵬灣國家風景區景觀色彩與景觀偏好之研究

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