產品設計：文化詮釋的創作事例及其相關思考

Product Design: Creative Examples of Cultural Interpretation and Related Thinking

官政能(Cheng-Neng Kuan)

《實踐設計學報》 14期 (2020/11) Pp. 276-292

摘要

文化是人類生存、生活方式、審美和想像的歷程與結果，其間交互著結構化與動態性的遞演關係。而產品作為文化的一種具體表徵，也有傳承、詮釋與創造的更迭現象。本文旨在探討，文化詮釋與產品創作的關聯意涵與作用，藉以釐析文化對創作的助力，以及創作如何援引文化的取用途徑；並以文獻釋義、產品角色、文化邏輯、表述意義及作品事例等議題，進行相關的闡釋思考。其實，文化不只是指涉歷史傳統，也是當前生活的鮮活寫照。文化之於產品，雖然設下了依循規範，但也提供了詮釋活用的創作契機。人的身體含攝著文化經驗，經由詮釋與創作，新的產品將可參與新文化的持續性建構。目前的文化已難保有各自源起的純粹脈絡，在各式文化的概念交錯下、擬象與實體的並陳中，基於人的生活與想像，文化可說是過程，也是正在發生的狀態，而產品亦然。最後針對本文立論，亦扼要舉列：文化意義、打破規範、表現品質、可溝通性和開拓視野等五點思考，期以供作參考和啟發。

關鍵字

產品設計 ； 文化詮釋 ； 創作思考 ； 作品事例 ； 多元寓意

並列摘要

Culture is the history and outcome of human existence, lifestyle, aesthetics, and imagination, in which there is an interplay of structured and dynamic recursive relationships. And the product, as a concrete expression of culture, also involves sequential phenomena of transmission, interpretation and creation. The purpose of this article is to explore the meaning and role of cultural interpretation in relation to product creation, with a view to determining the contribution of culture to creation and the ways in which culture can be invoked in creation. This is done by interpretive thinking related to the textual connotations, the roles of product, the cultural logics, the expressed meaning, and exemplary cases. In fact, culture does not only refer to historical traditions, but is also a vivid portrait of current life. Culture in products, although it sets norms for compliance, also provides opportunities for creative interpretation and application. The human body contains the cultural experience, and through interpretation and creation, new products will participate in the ongoing construction of the new culture. In the intermingling of various cultural concepts, the juxtaposition of the imaginary and the physical, based on human life and imagination, culture can be said to be a process and a happening state, the same also applies to a product. In the end, five points of reflection on the thesis of this article are outlined for reference and inspiration. They include cultural significance, breaking norms, quality of performance, communicability and broadening of horizons.

並列關鍵字

product design ； cultural interpretation ； creative thinking ； exemplary case ； pluralistic allegory