全球運籌與品質管理對企業績效之影響的實證研究

An Empirical Study on the Impact of Global Logistics and Quality Management on Business Performance

蔡文仁(Wen-Ren Tsai) ； 劉姵諠(Pei-Xuan Liu)

《東方學報》 33期 (2012/12) Pp. 111-136

https://doi.org/10.29421/JTDU.201212_(33).0008

摘要

在全球競爭日趨激烈情況下，供應鏈也正朝著全球化的方向發展。這個趨勢造成國內科技企業皆以世界的需求為範圍，有利於科技企業擴大規模，獲取更高利潤。而企業若要贏得客戶滿意、實現客戶價值具，則必須以品質管理作為企業運營活動的中心；任何企業要想取得卓越業績和持久增長，都必須對品質管理活動加以持續關注。本研究想要了解全球運籌對於品質管理具有怎樣的影響？全球運籌對企業經營績效會產生怎樣的作用？這些問題對於以全球營運為導向的科技產業來說，是具有十分重要的意義。本研究以實證分析探討高科技企業的企業全球運籌、企業內部品質管理與企業績效三者之間相互影響關係。針對新竹、台中、台南及路竹四大科學園區的高科技產業研究對象，發放408份調查問卷，回收230份有效問卷，有效問卷回收率為56.4％。最後將各構面以因素分析、多元迴歸分析與典型相關分析，進行實證分析，研究結果發現；一、全球運籌對企業績效有顯著的正向關係。二、品質管理對企業績效有顯著的正向關係。三、全球運籌對品質管理有顯著的相互關係。

關鍵字

全球運籌 ； 品質管理 ； 企業績效

並列摘要

As global competition is becoming more and more intense, the supply chain is also moving toward globalization. The tendency makes domestic technology businesses all operate on the basis of world demand, which is helpful to expand the business scale and acquire more profit. To win customer satisfaction and realize customer value, a business should focus its operation on quality management. A business, which expects to achieve outstanding performance and long-lasting growth, must continuously pay attention to quality management. The purpose of this study is to understand how global logistics has an impact on quality management and how global logistics has an effect on business performance. For the technology industry, whose operation is global-oriented, those questions are very meaningful. By empirical analysis, this study tried to explore the interaction of global logistics, internal quality management and business performance at high-tech businesses. Focused on the high technology businesses located at Hsinchu, Taichung, Tainan and Luchu Science Parks, 408 questionnaires were distributed, and 203 were returned with valid responses, which yielded an effective return rate of 56.4% Then, each dimension was analyzed empirically through factor analysis, multiple regression and canonical correlation. The study results revealed that: 1.There is a significant positive relation between global logistics and business performance. 2.There is a significant positive relation between quality management and business performance. 3.There is a significant positive correlation between global logistics and quality management.

並列關鍵字

global logistics ； quality management ； business performance

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