- 期刊
纜車休閒旅遊認知與需求之研究－以北投地區纜車發展為例
A Study of Leisure Traveling Cognition and Needs on Cable Car: Case of Pei Tou Area Cable Car Transportation
摘要
本研究以北投地區之居民與遊客為研究對象，探討正在規劃的纜車休閒旅遊認知與需求之差異。運用次數、百分比、因素分析、一因子多變量變異分析所得資料。休閒旅遊認知因素分析發展為「衝擊」、「環境空間」、「社會認同」、「交通治安」、「產業結構」與「經濟收入」，休閒旅遊需求因素分析發展為為「交通」、「膳食」、「服務」、「休閒設施」與「空間」。研究結果顯示：休閒旅遊認知方面，男性比女性更同意在「衝擊」、「產業結構」與「經濟收入」的觀點，當地居民比遊客更同意在「衝擊」、「環境空間」與「社會認同」的觀點，服務業比自由業更同意在「經濟收入」的觀點，研究所以上比高中職（含）以下之教育程度更同意在「衝擊」、「社會認同」、「產業結構」與「經濟收入」的觀點，均達顯著差異。休閒旅遊需求方面，男性比女性更同意在「交通」與「空間」的觀點，當地居民比遊客與更同意在「交通」與「服務」的觀點，學生比自由業更同意在「休閒設施」與「空間」的觀點，大專院校比高中職（含）以下更同意在「交通」、「服務」與「空間」的觀點，均達顯著差異。建議降低休閒旅遊認知的衝擊意識，加強環境空間的利用，尋求社會對於纜車休閒旅遊認同，解決交通的問題，提昇服務產業結構與調整服務業經營型態增加經濟收入，以利纜車休閒旅遊的發展。建議改善交通狀況，營造乾淨膳食環境，重視休閒旅遊服務品質，注重休閒設施的維護與美觀，促進休閒旅遊空間的發展，以利纜車休閒旅遊的發展。
並列摘要
The subjects of this study were selected among local residents and tourists around Peitou area for the discussion of differences between leisure recognition and needs on the under planning project-traveling by cable car. Collect data were processed by frequency, percentage, factor analysis and MANOVA. Factors of leisure recognition were ”brunt”, ”environmental space”, ”social identity”, ”traffic & safety”, ”industry sectors” and ”economic income”; factors of leisure needs were ”traffic”, ”meals”, ”service”, ”leisure facility” and ”space”. The results indicated as follows: in respect of leisure recognition, male were more agreeable with ”brunt”, ”industry structure” and ”economic income” than female; local residents were more consenting to ”brunt”, ”environmental space” and ”social identification” than tourists; service industry workers agreed with ”economic income” rather than freelance workers; subjects who graduated from graduate school or above would be more willing to accept ”brunt”, ”social identification”, ”industry sectors” and ”economic income” than those who graduated from high school or below. All the above results had attained significant differences. In respect of leisure needs, male were more agreeable with ”traffic” and ”space” than female; local residents were more consenting to ”traffic” and ”service” than tourists; students agreed with ”leisure facility” and ”space” rather than freelance workers; subjects with college education background would be more willing to accept ”traffic”, ”service” and ”space” than those with high school or below education background. All the above results had gained significant differences. In favor of the development of traveling by cable car, it is suggested to minimize conflict factors for leisure recognition, maximize space utilization, seek social identification for this new traveling manner, solve traffic problem, elevate industry structure and adjust operation mode for increasing economic income. In favor of the development of traveling by cable car, it is suggested to improve traffic situation, create a clean environment for meals, put emphasis on service quality and always pay much attention on the maintenance and appearance of leisure facilities.